About Us

Tracking trends is really about staying relevant with your customer. Flower Trends Forecast studies the many factors that influence consumer choices, then matches those trends with flowers and other floral-industry products. IFD, PMA and the Flower Trends Forecast team helps the industry create floral expressions in sync with consumers changing preferences.

Helen Miller, AIFD, CAFA, CF & Derek Woodruff, AIFD, CFD, CF, PFCI

Helen Miller and Derek Woodruff

Helen Miller, AIFD, CAFA, CF is an active AIFD member and is a member of Teleflora’s Education Specialists. Helen owns Flowers & Such in Adrian, Michigan and her work can be seen in many leading design publications including Floral Management, Florists Review, and The Knot. Derek Woodruff, AIFD, CFD, CF, PFCI is a two-time winner of AIFD’s Bobbi Cup and the Michigan Floral Association Designer of the Year. Derek has been a regular presenter at SAF’s Profit Blasts and presented trends at the WFFSA Floral Distribution Conference in 2018. Derek operates Floral Underground in Traverse City, Michigan.


Dreyfus + Associates Photography

Dan Dreyfus

Dan Dreyfus owns a commercial photography business, Dreyfus + Associates Photography, Inc., in St. Louis, MO. His past work, which has been featured in numerous national and international publications, inspired Dreyfus to provide us with gorgeous trend flower, accent, and scene photos for our annual forecast. Dreyfus is also an adjunct photography professor at Webster University and founded the Light + Discovery Photo Workshops.


Arbor Group

Arbor Group

Arbor Group is the premier film and video production company located in St. Louis, Missouri. As a director based production company, they are known for their skills in direction of real people as well as professional talent, and for being the top lifestyle directors in the Midwest.


International Floral Distributors, Inc

LogoTransparent100International Floral Distributors, Inc (IFD) is a consortium of 17 floral distributors with 52 locations across the United States providing quality fresh flowers and florist supplies to leading floral decorators, designers, and retailers.  International Floral Distributors has published Flower Trends Forecast annually since 2009 as part of our commitment to keeping today’s flower designers informed as to current wedding and event flower trends.  IFD is owned by 18 likeminded floral wholesale distributors who are dedicated to serving the unique needs of companies that specialize in floral products. For a complete list of IFD locations visit www.ifd-inc.org

Produce Marketing Association

 Produce Marketing Association

PMA connects the global produce and floral supply chains to make opportunities bigger and problems smaller through industry-driven strategic initiatives. Visit www.pma.com