What is Trending
Flower trends are constantly evolving. Here we link you with information and topics impacting the world of changing flower trends, flower types, floral varieties, flower colors and floral design styles and arrangements. Here is what is trending in flowers.
Be prepared for more floral arbors for weddings in the next year. Seems every wedding has an arbor or archway and you should be prepared. See this beautiful arbor from this recent Bali destination wedding featured at Style Me Pretty.
Do we understand what consumers think about flowers! CalFLowers funded new research looking at the emotional and functional drivers behind purchasing flowers! Guess what? Flowers are ‘Exciting’, ‘Romantic’, ‘Calming’ and ‘Classic’. Don’t be shy using these purchasing drivers! CalFLowers will be sharing soon their targets for two new campaigns “Flowers Always Good” and “Flower Time”. See more about the CalFLowers research!
The wedding colors inspired by the bride’s watercolor! Oasis Idea shares this beautiful real-life artful wedding. You’ll be inspired by the gorgeous cake runner, floral mural and colorful floral décor! Jeanna Furst, AIFD shares the mechanics of how it all comes together. See the Oasis Idea blog for more!
Flowers are integral to many societies, but none more than in areas with long histories of producing flowers. The 2019 Medellin Flower Parade celebrated the Colombian region’s rich flower history at Feria de las Flores, each year since 1957. Learn more about Feria de las Flores and the beautiful images of decorated silletas (chair-like) used to carry flowers and other household item to market and back home. See the article and images!
Pink Book is a leading South African online wedding directory, here they share wedding trend insights from the top South African wedding planners. See the video!
Changing how you interact with customers can lead to new flower sales. Finding creative ways to engage customers is spurring more flower sales and to new consumers. Victoria Miess at Victoria’s Mobile Flower Shop in Pittsburgh is taking cut flowers to the streets! See the article, be inspired to connect to customers in new ways!