What Elements of a Floral Design Drive Consumers

The Floral Marketing Research and the Produce marketing Association co-funded research to help uncover which attributes of a floral design are truly most important to consumers.  Eye appeal has long been know to motivate buyers but what is that catches their eye and fuels action?  Research at Texas A&M University’s  Human Behavior lab provides insigh!  See the produce news summary or read the full report.