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What is Trending

Flower trends are constantly evolving. Here we link you with information and topics impacting the world of changing flower trends, flower types, floral varieties, flower colors and floral design styles and arrangements. Here is what is trending in flowers.

What Elements of a Floral Design Drive Consumers

What Elements of a Floral Design Drive Consumers

The Floral Marketing Research and the Produce marketing Association co-funded research to help uncover which attributes of a floral design are truly most important to consumers.  Eye appeal has long been know to motivate buyers but what is that catches their eye and fuels action?  Research at Texas A&M University’s  Human Behavior lab provides insigh!  See the produce news summary or read the full report.

FloralMarketingFund072020PreferenceStudy