Skip to main content

What Elements of a Floral Design Drive Consumers

What Elements of a Floral Design Drive Consumers

The Floral Marketing Research and the Produce marketing Association co-funded research to help uncover which attributes of a floral design are truly most important to consumers.  Eye appeal has long been know to motivate buyers but what is that catches their eye and fuels action?  Research at Texas A&M University’s  Human Behavior lab provides insigh!  See the produce news summary or read the full report.

FloralMarketingFund072020PreferenceStudy


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
Copyright © 2024 * All Rights Reserved. 
(765) 973-9600 * This email address is being protected from spambots. You need JavaScript enabled to view it.
Privacy Policy and Terms of Use * Site Map * Powered by FreshPath