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New Flowers

The breeders of new cut flower varieties have afforded consumers a continual stream of improved flowers, more colors, more disease resistance, better forms and longer life. Here we share information on new flower varieties available so that we may provide greater value to consumers.

Sahara Sensation

New Flowers Provide New Trend Palettes

Consumers are seeking fresh ways to express their emotions, and flowers are becoming the ultimate medium. Through bold color palettes and innovative forms, designers can now deliver deeper value to flower lovers who crave personal connection and meaning. Nature and creativity stand at the heart of Danziger’s Key Winter Trends 2026. With an impressive lineup of nearly all-new cut flower varieties, these curated combinations invite customers to pause, breathe, and embrace the tranquility and calm that flowers naturally inspire.. See the Danziger 2026 Winter Trends.

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Sahara Sensation

Sahara Sensation is Versatile & Nostalgic

Dummen Orange’s unique, earthy and sandy-colored spray rose, Sahara Sensation, is now also available as a single-stemmed rose. After hearing from designers the need for more nude-toned focal flowers, Alexandra Farms went to work fine-tuning Sahara Sensation into a single-stemmed beauty!  The exquisite hues of warm and light yellow with slight tinges of light, dusty blush pink allow Sahara Sensation to work with a wide range of popular palettes.  See the Thursd.com article and explore how Sahara Sensation can work for your next masterpiece.

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Surprise the GenZ Buyers

Surprise the Gen Z Buyers

Attracting GenZ buyers requires new tactics and, as always, listening to the customer!  Younger buyers want to discover their own brands and experiences.  “Younger consumers want to be surprised, to feel they have found things that are fresh, unique, and that appeal to their peers.”  Listen to these new buyers and they will lead you to what motivates them to buy!  See the Forbes article, Retailers Seek Gen Z as Core Groups Age Out, Families Shrink.

Appleblossom

Potomac Appleblossom Snapdragon Fresh Cut Flower of the Year

Each year the members of Association of Specialty Cut Flower Growers select their cut flowers of the year!  A cut flower, foliage, bulb flower and woody cut flowers are selected each year.   Potomac Appleblossom Snapdragon features ribbon-candy spikes adorned with sugar pink and white blossoms, these delicate hues create a lovely contrast against the glossy dark green foliage.  See the winners!

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Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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