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The flower experience - irl

Post-pandemic life looks very different than pre-pandemic life in a myriad of ways. This dramatic shift has brought about a deep desire for more connection. Connection that exists IRL – “In Real Life.” The digital connections created out of necessity no longer satisfy our soul. Now more than ever, we understand the importance of being together and crave personal interaction. Therefore, with the trend “The Flower Experience IRL” we explore how in-person experiences using florals as the connector can enhance the consumer’s everyday life.

Thank you Crysal and That Flower Feeling

A big shout out to Chrysal and That Flower Feeling for their support of Happiness by Design.  Through their funding, FTF was able to inform the industry onthe important connection between flowers and happiness and provide inspiration and solutions to help increae sales.  We encourage everyone to leverage the knowledge and ideas shared throughout this campaign.  Please keep us up to date on your success stories and don't forget to use the #happinessbydesign and #thatflowerfeeling hashtags!!


Activate - Flower Recipe

As relaxing as it can be, not everyone has time for a "spa day" - but that doesn't mean they can't still enjoy that spa feeling! Consumer data has shown that at home spa products have fully embraced the stress-reducing properties found in flowers. So why not join the fun and create bouquets that lend themselves to the experience. How about the Lavender Haze bouquet? Or use a soft petal palette for That Spa feeling bouquet. Pair either bouquet with bath salts for Mother's Day!


Inspire - work from home arrangements

 According to Gartner, per-pandemic numbers showed 30% of the workforce worked from home, compared to 48% in 2023. That is an 18% increase! That means at least 18% of the workforce is looking to create a happier, more inviting at-home work spaces. Feature a home office mood boosting arrangement as a start and why not call it the "take your Flowers to Work Day" Bouquet!

Activate! - mocktails

Take the mocktail craze one step further by creating a multi-sensory floral experience. Why not hold a floral design workshop with floral inspired mocktails and desserts. Give the consumer more ways to experience flowers - through touch, taste and smell! Pro Tip: Make sure to source flowers that are safe for consumption - try roses, pansies, peonies, hibiscus, marigolds, sunflowers, lavender, chrysanthemum, lilacs, nasturium or chamomile.


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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