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Petals with Purpose - Trend Summary

🌟 Petals with Purpose Trend Summary 🌟

In an era where 71% of consumers prefer brands aligned with social causes, the #PetalsWithPurpose trend highlights the growing importance of corporate social responsibility in the floral industry. 🌿✨ This trend, supported by incredible sponsors like Sustainabloom and FloraLife, brings together two impactful microtrends:

  • FloraComm-Unity: 🌸 Emphasizes local collaboration and community involvement, inspiring florists to partner with local growers, artisans, and events to strengthen their local impact.
  • Charity Blooms: πŸ’– Encourages cause marketing through meaningful partnerships with charities, enabling florists to contribute to impactful causes like breast cancer awareness, mental health, veterans, and sustainability.

Thank you to our sponsors:

🌿 Sustainabloom: Leading the industry toward a sustainable future through providing free comprehensive resources and guides. Visit to sign up for their newsletter and consider donating to support their research.

🌱 FloraLife: 🌍 Committed to social and environmental responsibility by reducing their carbon footprint, promoting water stewardship, and providing sustainable packaging solutions. Visit to learn more about their sustainability initiatives and how they are creating a positive impact in the floral industry.

Let's embrace this trend and create positive change in the floral industry together. 🌿✨

#FloralSustainability #PetalsWithPurpose #CharityBlooms #FloraCommUnity #SustainableFloristry #FloralImpact #FloralResponsibility

@FlowerTrendsForecast @intlfreshproduceassn @american_floral_endowment @floralife_official

Petals with Purpose - FloraLife

🌿🌎 At the heart of #PetalsWithPurpose is our commitment to the community and environment, embodied by our proud sponsor, @FloraLife. Their dedication to reducing their environmental impactβ€”like saving over 15,000 gallons of water and launching carbon-neutral productsβ€”supports healthier communities and a sustainable future for all. Join us in celebrating these efforts that not only preserve our planet but also enrich our communities. πŸŒΊπŸ’§

#FloraLifeIsForSustainableLiving #CommunityWellbeing #SustainableFloral 

@FlowerTrendsForecast @intlfreshproduceassn @american_floral_endowment @floralife_official

Petals with Purpose - Sustainabloom

🌟 Thank you to our Sponsor - Sustainabloom! πŸŒŸ

Sustainabloom, a collaborative initiative established by the American Floral Endowment (AFE), is leading the floriculture industry toward a more sustainable future. 🌿✨ By providing user-friendly guides and resources, they help businesses assess their sustainability efforts and improve operations, aligning perfectly with the #PetalsWithPurpose trend. Sustainabloom is also expanding their social responsibility information for the floral industry to foster a culture that embraces sustainable practices at every level. 🌿πŸ’ͺ

🌿🌍 Visit to explore their comprehensive resources and guides. While you're there, sign up for their newsletter to stay updated on the latest sustainability trends. And consider donating to the cause to help Sustainabloom continue providing valuable research for free!

Let's get involved and empower the industry with social and environmental responsibility. πŸ’š

#Sustainabloom #FloralSustainability #PetalsWithPurpose #SustainableFloristry #FloralImpact #AmericanFloralEndowment #FloralResponsibility

@FlowerTrendsForecast @intlfreshproduceassn @american_floral_endowment @floralife_official

Petals with Purpose - Charity Blooms Bouquet

🌟✨ Part 4 of 4 in our Charity Bloom Bouquet series! πŸŒΈπŸ’– 

πŸŒΏπŸ’™ May is Mental Health Awareness Month! Perhaps you could create a calming bouquet to raise awareness for children's mental health and support the Child Mind Institute in transforming children's lives. This non-profit provides children and families with the gold-standard, evidence-based care they need, while also delivering educational resources and training educators to help reduce the stigma surrounding mental health challenges.

Child Mind Institute

πŸ“ Recipe:

  • 2 Baby’s Breath 
  • 2 Cream/Green Pink Roses (Mondial or similar) 
  • 1 Light Blue Hydrangea 
  • 2 Blue Thistle 
  • 2 Variegated Pittosporum 
  • 3 Light Green Carnations 
  • Labor (~25%)

🎯 Target Price Point: $49.99

🌟 Suggested Donation: 10% of sales or $5 to the Child Mind Institute.

🌿 Reduce the stigma associated with mental health issues and raise awareness through #CharityBlooms! 🌿🧠

#MentalHealthAwareness #FloralGiving #CauseMarketing #FloristsForChange

@FlowerTrendsForecast @intlfreshproduceassn @american_floral_endowment @floralife_official

Petals with Purpose - Charity Blooms Bouquet

🌟✨ Introducing our 4-part Charity Blooms Bouquet series! πŸŒΈπŸ’– Get ready to mix purpose and profit and be inspired by these special bouquets designed to support incredible causes.


🌟✨ Part 3 of 4 in our Charity Blooms Bouquet series! πŸŒΈπŸ’– 🌿🌍 Why not celebrate Earth Day or the environment in general with our sustainable 'Sustainabloom' bouquet and support the American Floral Endowment's mission to lead the floriculture industry toward a sustainable future. Sustainabloom is a collaborative initiative dedicated to increasing sustainable practices at every level by providing user-friendly guides and resources to help businesses assess their sustainability and improve their operations. πŸ“ Recipe: β€’ 2 Yellow Button Mums β€’ 2 Salmon Daisy Chrysanthemum Sprays β€’ 2 Peach Hypericum Berry β€’ 2 Orange Spray Rose β€’ 3 Lemon Leaf β€’ 5 Leather β€’ 3 Caramel Antique Carnations β€’ Labor (~25%) 🎯 Target Price Point: $49.99 🌟 Suggested Donation: 10% of sales or $5 to Sustainabloom. 🌿 Choose sustainability! Donate part of your proceeds to Sustainabloom and help create a more sustainable floriculture industry. 🌿✨

#EarthDay #SustainableFloristry #Sustainabloom #FloralCharity #Sustainabloom @FlowerTrendsForecast @intlfreshproduceassn @american_floral_endowment @floralife_official

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