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Video: Floral Florward Generation
Inform

Did you know that 75% of Gen Z said they’re more likely to buy a product if they can customize it? 🌿✨ #GenZPetalPlay unveils that when it comes to customer experience, the newest generation of consumers is set to disrupt the status quo. As a result, they expect brands to deliver seamless personalized experiences throughout the customer journey.🌟💖Embrace the unique needs and expectations of Gen Z with The Flower Trends Forecast! #FlowerTrendsForecast #GenZPetalPlay #PersonalizedFlorals #CustomCreations #ExpressYourself @flowertrendsforecast @intlfreshproduceassn @continentalflowers @oasisfloralproductsnamerica

Video: Floral Florward Generation
Micro Trend #1 Gen Z Petal Play

🌼💫 Embrace the art of personalization with our first microtrend #GenZPetalPlay! 🌷💖Celebrate Gen Z’s love for personalization by creating a one-of-a-kind experience where every bouquet is a custom masterpiece with The Flower Trends Forecast! #FlowerTrendsForecast #GenZPetalPlay #PersonalizedFlorals #CustomCreations #ExpressYourself @flowertrendsforecast @intlfreshproduceassn @continentalflowers @oasisfloralproductsnamerica

Video: Floral Florward Generation Introduction

✨🌸Discover the future of floristry with #FloralForwardGeneration—a trend driven by Gen Z's passion for sustainability, authenticity, and personalized experiences. 🌍💚 Join us as we explore how floristry is evolving to meet the values of this eco-conscious and tech-savvy generation! #FloralForwardGeneration #FlowerTrendsForecast #GenZStyle #FloralTrends #FloralMarketing #TrendForecasting @flowertrendsforecast @intlfreshproduceassn @continentalflowers @oasisfloralproductsnamerica

Video: Flowers for every occasion

Video: Palette Power Summary

Now that we know the impact color has on the floral industry, let’s dive into our #PalettePower Recap. 🎨🌈#Palette Power showed us color theory's impact on consumer behavior in the floral industry and how to leverage colors to provide spectacular sentimental experiences. 🌺✨Our microtrends, #ColorCues and #HuesInHarmony highlighted the psychological effects of colors on emotions and celebrated the impact of single-color arrangements. By learning to embrace #PalettePower we now have the tools and knowledge to captivate hearts, inspire minds, and elevate the floral industry to new heights of creativity. 💪🧠#ColorTheory #FloralMarketing #CustomerEngagement #FloralTrends #VisualImpact #TrendForecasting #FloralIndustry #ColorPsychology @flowertrendsforecast @choicefarms @dmcolor

Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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