- Henri Matisse
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Need a Break? Flower more and stress less! |
Being intentional about surrounding ourselves and our loved ones with flowers promotes greater happiness and connection with one another and nature. Tag someone you want to be your bouquet buddy! |
| It is widely known that in the aftermath of the pandemic the consumers’ perception of self-care shifted from luxury to necessity. And while buzzwords like self-care and mindfulness have remained in the spotlight for some time, this trend has not yet hit its plateau. It’s been scientifically proven that daily interactions with nature and more specifically flowers improves overall mood and well being. The promotion of flowers as a salve for the current day human struggles of stress, depression and anxiety serves as a central call to action. And with more consumers working from home, the home has become and will continue to be a “healing hub” and a haven in which bringing Mother Nature inside can have a multitude of restorative benefits. Through the magic of flowers, as an industry we can help create and sustain Happiness by Design. |
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It is widely known that in the aftermath of the pandemic the consumers’ perception of self-care shifted from luxury to necessity. And while buzzwords like self-care and mindfulness have remained in the spotlight for some time, this trend has not yet hit its plateau. It’s been scientifically proven that daily interactions with nature and more specifically flowers improve overall mood and well-being. The promotion of flowers as a salve for the current day human struggles of stress, depression and anxiety serves as a central call to action. And with more consumers working from home, the home has become and will continue to be a “healing hub” and a haven in which bringing Mother Nature inside can have a multitude of restorative benefits. Through the magic of flowers, as an industry we can help create and sustain Happiness by Design. |
How will we Inspire You? |
How can you Activate? |
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How will we inspire you? We will provide inspiration that extends beyond color palettes and specific flower varieties. The Flower Trends Forecast will provide visual assets that show real life consumer application of the trend through captivating photography and attention-grabbing video content. |
How can you learn how to activate the trend within your business? The Flower Trends Forecast goes beyond identifying what the consumer wants and provides specific actionable ideas to help businesses in the floriculture industry maintain and increase consumer demand. |