Are you struggling to capture your target customer's attention?

Are you struggling to capture your target customer's attention? You are not alone. Experts estimate that we see anywhere between 6,000 to 10,000 ads every single day. Consumers are overstimulated and bombarded with information which causes their preferences to constantly change. That is why IFD decided to reimagine the Flower Trends Forecast, making it an ongoing resource that is designed to inform, inspire and activate the floriculture industry to capitalize on consumer lifestyle trends.

Flower Trends Reimagined 2023

Today’s consumers are overstimulated and bombarded with information and capturing their attention has become extremely challenging. Consequently, businesses in the floriculture space require new resources and actionable insights to cut through the constant noise in the ever-changing digital world.

One such resource is the reimagined Flower Trends Forecast from IFD. This ongoing resource housed exclusively on digital channels is designed to inform, inspire and activate the industry to capitalize on leading consumer lifestyle trends.

Every two months, the Flower Trends Forecast will introduce a new consumer lifestyle trend sponsored by both fresh and hard goods suppliers. With each consumer lifestyle trend, the forecast will demonstrate not only how the trend fits within the floriculture space, but also how businesses selling cut flowers, plants and floral supplies can translate the trend to drive increased revenue. “Translating the trend” is primarily what sets IFD’s trend forecast apart from other industry reports.

IFD Flower Trends Forecast 2020: Vibrant Vibe IFD Flower Trends Forecast 2020

All types of flowers can be used but Gerbera daisies, roses, sunflowers and pincushion protea all give that burst of vibrant color, dramatically. Design styles can be playful and untraditional, unique containers and dynamic design add to the fresh, youthful feel of Vibrant Vibe. A spirited and strong palette reflect the energy and aspirations of the Vibrant Vibe hosted event. Saturated yellows, oranges, pinks and reds all play well with Vibrant Vibe.

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IFD Flower Trends Forecast 2020: Black Tie & Barefoot a trend from Flower Trends Forecast 2020

Moody colors and soft, feminine textures bring the stuffiness of a formal affair out of the ballroom and into the light of day. Muted and muddy tonal flowers combine with lacy and airy foliages in addition to collected high-end items to evoke the romantic sense of bohemian style with sophistication. Garden flowers such as Roses, Hydrangea, Lilac, Lisianthus and tender vines are paired unexpectedly with a dried floral accent or two in loose natural stylings to create an elegant yet comfortable feel. Black Tie and Barefoot brings a more feminine touch and creates the new, chic, Bohemian style.

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