What is Trending

Flower trends are constantly evolving. Here we link you with information and topics impacting the world of changing flower trends, flower types, floral varieties, flower colors and floral design styles and arrangements. Here is what is trending in flowers.

Antique Blush

Weddings All Romantic Antique Blush

 

Seems the color palette of soft peach, blush, muted green, with gold accents continues as the trending wedding colors.  And why not, it is romantic and simply gorgeous!  Real-life couple Shanda and Jonathon were excited to celebrate their anniversary with a short vow renewal while supporting local wedding vendors in bringing this inspiration to life. See this inspiring Style Me Pretty Pictorial from Sweetly Southern Events.

 

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Perfect On-trend Camp Themed Wedding

Perfect On-trend Camp Themed Wedding

 

The Big Fake Wedding captures current flower wedding trends in this wonderful inspiration pictorial.  It’s natural (garden style with touches of dried flowers), it’s antique color palette (moody outdoor colors accented by the lighter colors you’d expect to see at sunset) and it’s rich in flowers (beige and toffee roses, dahlias, cosmos with assorted foliages and dried flowers).  See the Junebug Weddings pictorial and be inspired!

 

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2021 Weddings - Year of Intentionality

2021 Weddings - Year of Intentionality

 

The Knot Editors compile a list of wedding trends they forecast for the year ahead and 2021 trends have plenty of new twists! Coronavirus has changed the world but weddings are not stopping. Different? Yes! Changed? Yes! Cherished? Always! Be ready for what couples are thinking for their wedding day 2021, see TheKnot Trends for 2021 weddings!

 

 

A Blue for a ‘Zoom’ View

A Blue for a ‘Zoom’ View

 

A dark blue color trend is emerging, stabilizing, comforting, friendly. “Mono Tasking may have an appealing, familiar blue origin, but this deep version is emerging in products that stand well on their own, exuding a special sense of purpose and clout.+ The current Color Marketing Alert shares this intense and focused blue moving beyond traditional navy and midnight blue. See the CMG Alert

 

 

Talking Sustainability

Talking Sustainability

 

If your clients are not asking about the sustainability of your products, you may be missing the clues.  Sustainable weddings and events are trending.  While some clients make it the priority and require vendors to have sustainable practices, others just note and score their vendors, including sustainability in their own quiet ways.  Tell your story and provide options that increase sustainability of your florals and services.  Read the Junebug Weddings recent article on how brides are making their wedding more sustainable.

 

 

Antique Pastels Leading Micro Wedding Palette

Antique Pastels Leading Micro Wedding Palette

 

The wedding venues have moved to backyards and smaller outdoor spaces and one of the looks trending is pastel-with a heavy nod to antique pastels.  Think pastels with shades of old gold and beigey taupe toned flowers.  This Ohio wedding moved from the original venue to the backyard is romantic and now more intimate.  See the Style Me Pretty pictorial!

 

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Flowers for Millennials

Flowers for Millennials

 

Millennials are the biggest potential customer group for flowers! Aligning your floral offering and marketing to be millennial-friendly will help attract this important customer group! Rio Roses shares marketing and design trends for the millennial flower customers! Important design themes include ‘back to nature’, new neutrals’, bright and bold’ and ‘feminine touches’. See the article!

 

Consumers Change, So Will Flowers

Consumers Change, So Will Flowers

 

Consumers have changed and we all must be prepared to change what we offer them! As part of Chrysanthemum Week in Colombia, where flower breeders share their new chrysanthemum cut flower varieties, the Produce Marketing Association (PMA) hosted a webinar to talk about the changing consumer! PMA Director of Floral, Becky Roberts, shared four emerging consumer changes that impact how consumers shop for flowers. See the FloralDaily article and be prepared to evolve to meet the changing needs!

 

Romance Prevails in New Palettes

Micro Weddings Abound

 

Every bride still want her wedding day to be hers and to be special!  Although the number of guests is less, micro wedding brides still want their wedding to be exciting and romantic, and nothing creates beauty and positive emotions like flowers!  Know the ends and outs of the micro weddings and be prepared to keep wedding as exciting and amorous as ever.  Read the Junebug guide to micro weddings!