Skip to main content

Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Traditions Impacting Florals


New Wedding Traditions Impacting Florals

Brides have started ‘gifting’ their bridal bouquet as opposed to ‘tossing’ the bouquet.  Cultural traditions are always being updated to reflect the personal identity and values of today’s couples.  Today’s weddings need to fit the vision that today’s couples envision, and that may mean creating personalized rituals.  Special Events explore how creating new traditions is making weddings more memorable for today’s couples.  See the article.

Rio Trends


Rio Roses Shares Current Wedding Flower Trends

Keeping up with wedding flower trends never stops!  Rio Roses shares six wedding trends and they are all about personal expression, sustainability and bold, creative designs.  See the Produce News article and let’s continue to create meaningful wedding experiences with flowers front and center!  Know the numbers to better serve your clients with Rio Roses update on 2024 wedding spending trends.  See the article.


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
Copyright © 2024 * All Rights Reserved. 
(765) 973-9600 * This email address is being protected from spambots. You need JavaScript enabled to view it.
Privacy Policy and Terms of Use * Site Map * Powered by FreshPath