Customers have a secret scorecard where they track the brands and stores they buy from. They reward those that protect them, the planet and their community! Sustainabloom has created a free planning tool to help retailers take actionable, measurable steps toward sustainability! Download the free Sustainability Guide for Retail Florists.
“There are moments in life, in flowers, when color goes beyond what we see and becomes something we feel.” Thursd reveals the Floral Trend Color of the Year 2026: Crimson Nocturne – A Pulse Deep Within (#62122A). You could describe it as a deep, muted crimson with a touch of cocoa – elegant, grounded, and timeless. See the 2026 Floral Trend Color of the Year.
One of our strongest allies in the fight against depression? Flowers. Their magic lies in their uncanny ability to lift spirits and infuse positivity into our hearts and minds. Flowers aren’t just beautiful—they’re powerful! Their ability to elevate moods and spark joy is something that can’t be overstated or over-marketed! Whether it’s self-care, a thoughtful gift, or a simple pick-me-up, flowers are always the healthy, soul-nourishing choice. 
Thursd.com dives into how flowers cultivate hope and ignite enthusiasm for life—get ready to be inspired! Check out the article!
Alexandra Farms released their Emerging Floral Trends for 2025 and the altar is set to be more than a backdrop! The altar wedding setting will be a showstopping focal point where the floral budget will be unloaded! Cascading flowers and greenery on towering structures will create the scene for immersive experiences and gorgeous pictures. The forecast expects bright and bold wedding florals to continue. See the Emerging Floral trends for 2025.
The brain produces a more intense dopamine release as a spontaneous response to an unexpected gift! ‘Just because’ flower gifts are increasing as science and social media highlight the kindness and memory-making power of flowers as an unexpected gift. Help people turn ordinary days into one with a wave of positivity. See the article The Science of Spontaneous Joy: How Random Floral Gifts Are Reshaping Modern Relationships.