The good news is that selling more flowers to Gen Z customers is fun! Gen Z appreciates spontaneous and exciting content, right in the plant and flower sweet spot. Leverage your messaging and fun factor to appeal to this tech-savvy group. Rio Roses shares innovative strategies for being more effective with the new Gen Z buyers, see the article.
Brides have started ‘gifting’ their bridal bouquet as opposed to ‘tossing’ the bouquet. Cultural traditions are always being updated to reflect the personal identity and values of today’s couples. Today’s weddings need to fit the vision that today’s couples envision, and that may mean creating personalized rituals. Special Events explore how creating new traditions is making weddings more memorable for today’s couples. See the article.
Keeping up with wedding flower trends never stops! Rio Roses shares six wedding trends and they are all about personal expression, sustainability and bold, creative designs. See the Produce News article and let’s continue to create meaningful wedding experiences with flowers front and center! Know the numbers to better serve your clients with Rio Roses update on 2024 wedding spending trends. See the article.
Brides magazine shared 2024 wedding trends, ‘think more height, color and texture.” Expect more contrasting and brighter colors! And statement pieces seem to be on every bride’s wish list! Color is always the story but the story is bolder and so are the brides! See the Brides 2024 wedding flower forecast!
Sky Blue and Bright White symbolize life’s endless possibilities and a foundation in nature. The Thursd Floral Trend Color of the Year 2024 is actually two colors of the sky! These colors “are a reminder of the human’s spirit ability to rise above challenges and reach for the stars.
Peach Fuzz is Pantones 2024 color of the year! A warm neutral color in a “shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” See the Pantone Color of the Year.
Every marketing opportunity for flowers should include, or at least remind, customers of the natural benefits of flowers to one's well being. If you sell flowers you sell emotions, you promote well being. you deliver well being! In this article Thursd.com explores 20 scientifically backed benefits of flowers and plants to include in your appeal to consumers.