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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Alexandra Farms Winter Wedding Trends


2024 Winter Wedding Trends

'Lot of candle decor and more rich and saturated color palettes with deep pinks, reds, and magentas," says Paulina Nieliwocki, founder and lead designer of Blue Jasmine Floral.  This Thursd.com article explores 2024 winter wedding trends.  Modern floral expressions in bolder color palettes are replacing the more of the offwhite palettes we are accustomed to. See the article.

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Feature Raining Blossoms with Kahala Roses


Amplify ‘That Flower Feeling’

Flowers unlock a world of positivity and self-care!  Make your voice loud and celebrate the positive transformation that flowers make in people’s lives!  Make sure to include in your messaging the powerful source of joy, comfort and rejuvenation that flowers create!  Get informed and inspired with our Happiness By Design trend and activate your voice!  For more inspiration read the Thursd article on The Benefits of Flowers.  Found out how you can help motivate more consumers to buy more flowers at That Flower Feeling!

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Millennial Interest


Affordable Self Indulgence

Want to appeal to more customers, let your social media tell your audience that flowers are the affordable emotional pick-me-up!  Who needs an energy drink when you can indulge in the beauty of flowers. Millennials are the largest generation in the United States, with plenty of spending power.  Focus on convenience and the emotional self-care attributes of flowers!  See the Rio Rose tips for marketing flowers to millennials and seed your futureSee thee Rio article!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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