Shifting Flower Preferences for 2020

 

Press Release

Click to View PDF

 

IFD will reveal more about trending flowers and floral décor for 2020, in their annual Flower Trends Forecast available October 1st, 2019.

RUSHVILLE, IN, UNITED STATES, September 27, 2019 /EINPresswire.com/ -- International Floral Distributors to release Flower Trends Forecast 2020 on October 1, 2019.

Trends represent shifts in consumer preferences. Sometimes the shifts are huge and cut across most all consumer profiles. Sometimes a trend is only actualized in a small portion of all consumers, but when the impact is large enough to cause a noticeable change in demand for the trend product(s), the trend is big and the impact wider. Flower Trends Forecast 2020 identifies the changes in consumer preferences impacting the most change in demand for cut flowers and floral décor.

Flower Trends Forecast 2020 has been prepared by Helen Miller, AIFD, CAFA, CF and Derek Woodruff, AIFD, CFD, CF, PFCI, AAF to highlight the changes in consumer predilections in floral products and décor. Both Helen and Derek are experienced in their understanding of the changing consumer and their evolving tastes in flowers and floral décor.

Flower Trends Forecast top trending flowers for 2020 are:
1. Peonies
2. Garden Roses
3. Ranunculus
4. Dahlias
5. Butterfly Ranunculus
6. Spray Roses
7. Chrysanthemum Disbuds
8. Tender Vines
9. Hydrangea
10. Tillandsia

Helen and Derek forecast the flower trend that will be most prevalent for weddings and events to be what they have entitled Black Tie + Barefoot. It is a décor style featuring moody colored flowers and soft feminine textures. The trend has a romantic feel and hints of a sophisticated bohemian style. The look is created using muted and muddy color flowers combined with lacy and airy foliages unexpectedly paired with dried flowers and tender vines. The color palette will be grayed tones of pink, lavender, blue and green with a heather-ish pink being the most prevalent. Roses, peonies, dahlias and a host of flowing vines will be most popular for creating Black Tie + Barefoot décor.

Though there are many attributes and factors that influence how and what consumers purchase, visual cues are the most influential. For flowers that means looking fresh! But beyond perceived freshness, the strongest and most persuasive visual cue is color. Knowing what color palettes are increasing in popularity can be found in Flower Trends Forecast 2020. The report details the color palettes for four trending styles expected to be popular in 2020.

When one thinks of trends in the floral industry, often the sole focus is on color or style. Some hot, upcoming trends in floral design for weddings and events include some unexpected items and pairings. Once thought of as completely separate elements, dried flowers, fresh flowers and live plants are all being used together in one cohesive styling. The trend is detailed in a style Helen and Derek have entitled; A New Leaf. The trend is immersed in nature and cut flowers are mixed with interesting plant materials, cut foliages and dried botanicals.

IFD will reveal more about trending flowers and floral décor for 2020, in their annual Flower Trends Forecast available October 1st,, 2019.

Since 2009, IFD has published their annual Flower Trends Forecast to inform the flower and design industries about the upcoming year’s flower, color, decor, and wedding design trends. To learn more about IFD’s Flower Trends Forecast, visit the website or follow them on Facebook , Instagram, Pinterest and Twitter.

International Floral Distributors, Inc. is a marketing consortium of 18 flower distributors with over 60 locations in the United States providing flowers, supplies, and an annual Flower Trends Forecast to leading floral decorators, designers, and retailers. For more information about IFD, visit ifd-inc.org.

Produce Marketing Association is the trade association that connects the global produce and floral supply chains to make opportunities bigger and problems smaller through industry-driven strategic initiatives. For more information on PMA visit pma.com.


 


Quick Trend Summary 2020

SAF Reveal

 

Flower Trends Forecast 2020 designers Miller & Woodruff revealed the 2020 trends to those in attendance at the SAF annual convention in Amelia Island.  It was a wonderful educational experience for those in attendance. Click here to download the Quick Trend Summary 2020 Handout
 


 


Miller & Woodruff to Lead Flower Trends Forecast 2020

Helen Miller, AIFD, CAFA, CF and Derek Woodruff, AIFD, CFD, CF, PFCI will head research for IFD Flower Trends Forecast 2020.


DerekWoodruffRUSHVILLE, IN, UNITED STATES, May 30, 2019 /EINPresswire.com/ -- Helen Miller, AIFD, CAFA, CF and Derek Woodruff, AIFD, CFD, CF, PFCI will head research for IFD Flower Trends Forecast 2020. The annual forecast of cut flower trends identifies key changes in consumer preferences for flowers and floral décor. Published since 2009 by International Floral Distributors (IFD), the Flower Trends Forecast studies consumer buying patterns providing insight into how to best adjust to evolving consumer inclinations. IFD Flower Trends Forecast will be released October 1, 2019 and a trend reveal program is scheduled at the Society of American Florists Convention, SAF Amelia Island September
18-21, 2019.


“By focusing on what is trending now in fashion, home interiors, food and consumer buying habits, it gives us a better idea of what is coming down the pipeline in the floral industry,” shared Derek Woodruff. " Keeping abreast of these current trends and developments, that filter down towards the floral industry, can direct the purchasing and planning for your business,” added Helen Miller. The trends are not just limited to what to offer consumers but increasingly include how to engage and attract consumers. To grow a business, one must be effective in all areas of your customers’ experience and the IFD Flower Trends Forecast provides information to unravel today’s consumer.


Consumers are more connected today and their preferences for flowers and floral décor change faster than ever before. Adjusting product offering is now a continual process. Knowing what flowers, design styles and color palettes will be trending in 2020 helps to plan how to adjust. The research by Derek and Helen shares what consumers are asking for more of in their floral purchase selections. The Floral & Design Trend Book for Flower Trends Forecast 2020 will be available online and at IFD Distributor locations across the country in October. Visit www.FlowerTrendsForecast.com for a complete list of IFD Distributor locations.HellenMiller

Helen Miller, AIFD, CAFA, CF is an active AIFD member and is a member of Teleflora’s Education Specialists. Helen owns Flowers & Such in Adrian, Michigan and her work can be seen in many leading design publications including Floral Management, Florists Review, and The Knot. Derek Woodruff, AIFD, CFD, CF, PFCI is a two-time winner of AIFD’s Bobbi Cup and the Michigan Floral Association Designer of the Year. Derek has been a regular presenter at SAF’s Profit Blasts and presented trends at the WFFSA Floral Distribution Conference in 2018. Derek operates Floral Underground in Traverse City, Michigan.

IFD Flower Trends Forecast includes the types of flowers, colors of flowers, the floral design styles, bridal bouquet styles, decorating accessories and color palettes of the top emerging trends. The annual Floral & Design Trend Book and videos detailing the emerging themes, bridal bouquets, flowers and styles are released throughout the year at www.FlowerTrendsForecast.com. The annual project is a partnership with the Produce Marketing Association and is made possible with the support of leading industry partners; Accent Décor, Ball SB, Candle Artisans, Design Master, Dummen Orange, Elite Flower, Equiflor, Knud Nielsen, Pete Garcia, Rosa Flora, Smithers-Oasis, Sun Valley Flower Farm, Syndicate Sales and Wm F Puckett.


About International Floral Distributors, Inc. Flower Trends Forecast is published by International Floral Distributors, Inc (IFD). IFD is a consortium of floral distributors with 59 locations across the United States providing quality fresh
flowers and florist supplies to florists and event floral specialists. IFD is owned by 18 floral distributors who are dedicated to serving the unique needs of companies that specialize in floral products. For more information about IFD visit
www.ifd-inc.org.


Jeff Lanman
International Floral Distributors
+1 765-973-9600
email us here
Visit us on social media:
Facebook
Twitter


Sneak Peak Flower Trends Forecast 2020

Coming October 1st.

 

Mixed Flora

When one thinks of trends in the floral industry, often the sole focus is on color or style. Some hot, upcoming trends in floral design for weddings and events include some unexpected items and pairings. Once thought of as completely separate elements, dried flowers, fresh flowers and live plants are all being used together in one cohesive styling. Most classically trained floral designers often resist the urge to use these different elements together, but by blurring the lines of how we use nature we can become immersed in a sense that all of nature’s materials are not separate, but one. As trends continue to evolve within the industry, it's important to keep an open mind as to what may come. As they say, expect the unexpected.


 
IFD Flower Trends Forecast 2020 will be released October 1, 2019.  Flower Trends Forecast 2020 is being prepared by Derek Woodruff, AIFD and Helen Miller, AIFD. 


 WeddingFlower Trends2019Banner 1170x400

Expect the Unexpected for Wedding Flowers in 2019

If it looks like Flower Trends Forecast expects many weddings to include pinks, blues, grays and peach colors, we are not the only ones!  Wedding colors set the scene for the biggest day in many brides’ lives.  Brides choose colors they love and colors that they feel reflect who they are and who they aspire to be, and most aspire to be in touch with today’s styles.  At David’s Bridal you will find more shades and hues of blue than any other color (10), followed by grays and pinks.  In Steel Blue you will find 255 different dresses and in Petal pink 230!  So yes, expect blue and pink weddings in 2019!

FoPepperberryUniqueFolageandBerryr wedding flowers, be ready to offer the unique and different.  Brides want their flowers to be a change from what friends and family have carried previously.  Finding out what is unique to each bride takes exploration. Be prepared to ask.  If you really want to exceed expectations you will have to offer unexpected choices. Think how many bridal bouquets you have seen in the last six months that include king protea, be prepared to move on!

One trend to take advantage of is using fun foliages.  Although there will still be lots of bouquets with weeping eucalyptus, look to other foliages as a way to make bouquets one-of-a-kind.  With brides preferring more textural looks, mixed foliages provide not only an array of textures but a way to make bouquets reflect individual personalities and aspirations. All-foliage bouquets will be in the mix for 2019! Unique foliages are the ‘new’ flower for 2019!

The trend toward less muted, mono-botanical bouquets and more toward juxtaposed colors, textures and mixed flower bouquets continues.  Bigger bouquets look to be the choice of many brides but do not be surprised for those wanting smaller bouquets, just be sure the flowers are exquisite and have a unique twist.  It might just be the cinnamon basil or the Britton shiso (burgundy Japanese basil) that puts the bouquet over-the-top for the bride. Brides love to hear what makes their bouquets different and you must offer options!

TheBelieverBouquetThe Believer look identified by Flower Trends Forecast is filled with faith and hope for the future.  Rich blues and pinks carry the look especially when paired with muted tan and a soft blushing peach.  Navy blue becomes the new neutral serving as a backdrop for the pink to pop against.  Pink flowers such as lilies, roses, peonies and yes, protea, will pop when paired with blue hydrangea and eryngium.

For a more elegant romantic look brides may lean more toward the Ethereal Bliss trend.  A more mythical and minimalistic style where sage and lavender play key roles with soft pink.  Florals include garden flowers like roses, dahlias and astilbe along with gray and gray-green foliages like dusty miller, sage and seeded eucalyptus.  The palette combines soft tints with rich base tones and warm textures that will feel ‘just right’ for many brides.

PinkPeonyEtherealBlissTheBeliever2Vines, pods, mushrooms, berries and succulents are finding their way into bridal bouquets in 2019.  A style Flower Trends Forecast has dubbed; Forest Walk.  With life so entrenched in modern media many brides will look to the natural world to define their promising future.  One that is wrapped in things of nature and exudes the textures of organic life.  Textural, heavily petaled flowers like chrysanthemum and cactus zinnia work well, as do flowers with exceptional features such as scabiosa stellata and rice flower.  Unusual foliages and mosses can play a key role; consider succulents and tillandsia, to weave in with vines, pods and mushrooms.

Prom may be just the spot for all the red and orange trend we see emerging in 2019.  For those brides with bolder personalities the Hear Me Roar trend look will provide a palette for being seen.  Here is a style palette rich in reds and oranges that can be offset with teal. The Hear Me Roar theme is well suited to structured, sculptural designs. Flowers that fit well include tropicals, including orchids, and line flowers such as gladiola, crocosmia and kniphofia.  You will remember the Hear Me Roar look when you see dominating red using saturated Bordeaux, cinnabar or even burnt orange!

Unique cut flowers wow consumers.  But, do not overlook the obvious or take for granted the beauty consumers see, that we too often take for granted.  The ruffled edge of a gladiola or tulip could be just the visual cue that a customer is looking for to be inspired.  View full 2019 Trend Details.

TexturalOverloadBouquet

 Since 2009, IFD has published their annual Flower Trends Forecast to inform the flower and design industries about the upcoming year’s flower, color, decor, and wedding design trends. To learn more about IFD’s Flower Trends Forecast, visit their website or follow them on Facebook and Twitter.

International Floral Distributors, Inc. is a marketing consortium of 19 flower distributors with over 60 locations in the United States providing flowers, supplies, and an annual Flower Trends Forecast to leading floral decorators, designers, and retailers. For more information about IFD, visit their website or follow them on Facebook.

Produce Marketing Association is the trade association that connects the global produce and floral supply chains to make opportunities bigger and problems smaller through industry-driven strategic initiatives.  For more information on PMA visit their website.