Emotional Appeal of Flowers Never Greater

By Adam Havrilla AIFD, PFCI, ICPF   &   Corey Harbour AIFD, PFCI, NAFD

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As 2020 progresses, the need to find sanctuary and well-being in our everyday activities is paramount and flowers fill the need! Circumstances have changed the way we live, communicate, work and celebrate.  It has also changed simply being with those we love. The one constant since the start of the pandemic is the power of floral. Floral and foliage have played a huge role in our lives and it is never so important as it is today.

Home and family have become our everything. The time spent in our homes has increased since the start of the pandemic and people have increased giving themselves the gift of floral this year. Floral can change the darkest of times to bright and hopeful thoughts of the future. We can watch the flowers bloom in the design and stop to take in the scents of hope for the future. Nothing can beat glancing into a room and seeing a beautiful floral arrangement blooming.

Leslie Home FLowers Norcross 2020 FTF 3 resize Leslie Quote Value of Flowers resize
  
 

Bring Nature Home with Flowers FTF resize

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Smaller family gatherings have replaced other social events and entertainment activities. This new focus on family and close friends creates more intimate settings where friendships are celebrated. These gatherings are a statement of our closeness and lend themselves to expressions of gratitude and love, where flowers and floral gifting come to the forefront.

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Going to the office and gathering around the water cooler has become a distant memory for many. Now our homes play a second role as an office. People have become creative when designing their new “workspace”. If you have to work at home, away from social interaction, then why not have a few flower stems placed beside your computer screen to remind you there is life and beauty all around you. And remember to have a beautiful bouquet of flowers behind you for your next zoom meeting!

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Micro weddings will continue to be an occasion to celebrate with floral design well into 2021. This is the time to shine as a floral industry to showcase the need for floral décor to enhance every occasion. Floral design will turn the backyard into an amazing setting for the couple to say yes to their forever love. Take the opportunity to suggest adding floral design to many locations in the home. The couple will appreciate turning their home into the wedding venue they will always cherish.

 

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The isolation of this pandemic has us craving human connection. Our need to love and express our love is never ending. Leaving a floral gift on a friend or family members’ doorstep has the ability to increase their emotional state. Floral gifts can say “I love you”, “I am there for you”, “just because you are special to me” and “I miss you” every time the recipient sees and smells the lovely floral display. Nothing beats the gift of flowers to provide a virtual hug to those you love. Point-of-sale reminders of how flowers convey emotions can be powerful reminders to express your feelings to those you love. 

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As we have seen with past holidays floral gifts will play a huge role in upcoming holidays. The gift of giving is truly what 2020 is about. Prepare yourselves to have amazing floral gift items for your customers at every price point.

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Utilizing trend color stories in your floral design, store displays and advertising will set you apart from your competitors. The color story for autumn is heart-warming and visually inviting. The rich tones of pink, peach, orange, red, and blue will provide the perfect ambiance for your client’s floral displays.

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As the winter holiday season approaches, we will be embraced with a vibrant and celebratory color story. The story starts with an “icy” color being accented with rich hues of pink, red and blue. Nothing says winter celebrations as much as this color story. It is simply glorious.

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“Flowers just make you happy. No denying that!”

 

Flower Trends Forecast designers Adam Havrilla AIFD, PFCI, ICPF  and Corey Harbour AIFD, PFCI, NAFD collaborated to provide the information for this article.  Adam is an accomplished floral designer and educator and owns and operates Artistic Blooms Chicago.  Corey has years of floral design and floral product development experience that provides him keen insight into trend product development, Corey is Director of Design for Lucky Star Group.  See more flower trends at www.FlowerTrendsForecast.com.  Flower Trends Forecast is published by International Floral Distributors, Inc.


Top Flowers for 2020 Revealed

 

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Helen Miller, AIFD, CAFA, CF and Derek Woodruff AIFD, CFD, CF, PFCI, AAF have released their picks for the top cut flowers for 2020! Their research for Flower Trends Forecast 2020 revealed flowers that were emerging as consumers top selections when buying flowers and floral décor in 2020! Flower Trends

Forecast 2020 not only shares the top flowers but also the most popular color palettes and design styles. Flower Trends Forecast 2020 has all the latest trends from pampas grass to the new muted colored pastels that are the pick of many brides in 2020. Though there are many attributes and factors that influence how and what consumers purchase, visual cues are the most influential.  Helen and Derek forecast the flower trend that will be most prevalent for weddings and events to be what they have entitled black tie + barefoot. It is a décor style featuring moody colored flowers and soft feminine textures. The trend has a romantic feel and hints of a sophisticated bohemian style. The look is created using muted and muddy color flowers combined with lacy and airy foliages unexpectedly paired with dried flowers and tender vines. The color palette will be grayed tones of pink, lavender, blue and green with a heather-ish pink being the most prevalent. Roses, peonies, dahlias and a host of flowing vines will be most popular for creating black tie + barefoot décor.


See the flowers for 2020 video at www.flowertrendsforecast.com Flower Trends Forecast is an annual report published since 2009 by International Floral Distributors in partnership with the Produce Marketing Association.


Quick Trend Summary 2020

SAF Reveal

 

Flower Trends Forecast 2020 designers Miller & Woodruff revealed the 2020 trends to those in attendance at the SAF annual convention in Amelia Island.  It was a wonderful educational experience for those in attendance. Click here to download the Quick Trend Summary 2020 Handout
 


 


Shifting Flower Preferences for 2020

 

Press Release

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IFD will reveal more about trending flowers and floral décor for 2020, in their annual Flower Trends Forecast available October 1st, 2019.

RUSHVILLE, IN, UNITED STATES, September 27, 2019 /EINPresswire.com/ -- International Floral Distributors to release Flower Trends Forecast 2020 on October 1, 2019.

Trends represent shifts in consumer preferences. Sometimes the shifts are huge and cut across most all consumer profiles. Sometimes a trend is only actualized in a small portion of all consumers, but when the impact is large enough to cause a noticeable change in demand for the trend product(s), the trend is big and the impact wider. Flower Trends Forecast 2020 identifies the changes in consumer preferences impacting the most change in demand for cut flowers and floral décor.

Flower Trends Forecast 2020 has been prepared by Helen Miller, AIFD, CAFA, CF and Derek Woodruff, AIFD, CFD, CF, PFCI, AAF to highlight the changes in consumer predilections in floral products and décor. Both Helen and Derek are experienced in their understanding of the changing consumer and their evolving tastes in flowers and floral décor.

Flower Trends Forecast top trending flowers for 2020 are:
1. Peonies
2. Garden Roses
3. Ranunculus
4. Dahlias
5. Butterfly Ranunculus
6. Spray Roses
7. Chrysanthemum Disbuds
8. Tender Vines
9. Hydrangea
10. Tillandsia

Helen and Derek forecast the flower trend that will be most prevalent for weddings and events to be what they have entitled Black Tie + Barefoot. It is a décor style featuring moody colored flowers and soft feminine textures. The trend has a romantic feel and hints of a sophisticated bohemian style. The look is created using muted and muddy color flowers combined with lacy and airy foliages unexpectedly paired with dried flowers and tender vines. The color palette will be grayed tones of pink, lavender, blue and green with a heather-ish pink being the most prevalent. Roses, peonies, dahlias and a host of flowing vines will be most popular for creating Black Tie + Barefoot décor.

Though there are many attributes and factors that influence how and what consumers purchase, visual cues are the most influential. For flowers that means looking fresh! But beyond perceived freshness, the strongest and most persuasive visual cue is color. Knowing what color palettes are increasing in popularity can be found in Flower Trends Forecast 2020. The report details the color palettes for four trending styles expected to be popular in 2020.

When one thinks of trends in the floral industry, often the sole focus is on color or style. Some hot, upcoming trends in floral design for weddings and events include some unexpected items and pairings. Once thought of as completely separate elements, dried flowers, fresh flowers and live plants are all being used together in one cohesive styling. The trend is detailed in a style Helen and Derek have entitled; A New Leaf. The trend is immersed in nature and cut flowers are mixed with interesting plant materials, cut foliages and dried botanicals.

IFD will reveal more about trending flowers and floral décor for 2020, in their annual Flower Trends Forecast available October 1st,, 2019.

Since 2009, IFD has published their annual Flower Trends Forecast to inform the flower and design industries about the upcoming year’s flower, color, decor, and wedding design trends. To learn more about IFD’s Flower Trends Forecast, visit the website or follow them on Facebook , Instagram, Pinterest and Twitter.

International Floral Distributors, Inc. is a marketing consortium of 18 flower distributors with over 60 locations in the United States providing flowers, supplies, and an annual Flower Trends Forecast to leading floral decorators, designers, and retailers. For more information about IFD, visit ifd-inc.org.

Produce Marketing Association is the trade association that connects the global produce and floral supply chains to make opportunities bigger and problems smaller through industry-driven strategic initiatives. For more information on PMA visit pma.com.


 


Sneak Peak Flower Trends Forecast 2020

Coming October 1st.

 

Mixed Flora

When one thinks of trends in the floral industry, often the sole focus is on color or style. Some hot, upcoming trends in floral design for weddings and events include some unexpected items and pairings. Once thought of as completely separate elements, dried flowers, fresh flowers and live plants are all being used together in one cohesive styling. Most classically trained floral designers often resist the urge to use these different elements together, but by blurring the lines of how we use nature we can become immersed in a sense that all of nature’s materials are not separate, but one. As trends continue to evolve within the industry, it's important to keep an open mind as to what may come. As they say, expect the unexpected.


 
IFD Flower Trends Forecast 2020 will be released October 1, 2019.  Flower Trends Forecast 2020 is being prepared by Derek Woodruff, AIFD and Helen Miller, AIFD.