Consumers Change, So Will Flowers

Consumers have changed and we all must be prepared to change what we offer them! As part of Chrysanthemum Week in Colombia, where flower breeders share their new chrysanthemum cut flower varieties, the Produce Marketing Association (PMA) hosted a webinar to talk about the changing consumer! PMA Director of Floral, Becky Roberts, shared four emerging consumer changes that impact how consumers shop for flowers. See the FloralDaily article and be prepared to evolve to meet the changing needs!