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IFPA Flower Power Kantar Report

Flowers To Help Maintain Self-Care and Wellness

The International Fresh Produce Association set out to find strategic growth areas for flower sales in the U.S. and hired Kantar to research consumer shifts.  The findings open the door for more flower sales and uncovered six future-facing opportunities!   One strategic area, Flower Power, leverages ‘Flowers’ proven ability to increase positive energy and reduce stress’ will help people feel and perform better!  It really is Happiness By Design where flowers lift consumers well-being and offer stress reduction!  See all six of the strategic areas uncovered in the Kantar report for IFPA.


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Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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