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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Capturing Customers

Capturing Customers Means Engaging Customers

Holidays naturally created opportunities for flowers to enrich the lives of our customers.  Your flower story and how flowers inspire you are at the heart of the benefits your customers receive from buying, giving and enjoying flowers!  Rio Roses shared six marketing activities to promote Easter and all six strategies can be adapted to other holidays and flower purchasing occasions.  Engage your customers, tell your story and share the power of flowers!  See the Rio Rose Easter marketing tips!

Flowers Create Beautiful Wedding Moments

Flowers create Beautiful Wedding Moments

“From luxurious full-service destination weddings dripping with orchids and garden roses to à-la-carte bouquets and boutonnières crafted from homespun blooms, the measure of a truly great wedding florist is not limited by budget but, instead, the ability to achieve a shared vision resulting in unforgettable moments.”  Florists’ Reviews shares their Top 50 Wedding Florists of 2023 in an inspiring pictorial!  Flowers create wedding moments and memories when the aspirations of the bride come to life in full bloom at the hands of talented wedding florists.  See the Florists’ Review top wedding florists designs.

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David Austin Wedding Trends 2023

Flowers Make The Wedding in 2023

David Austin Wedding Roses shared their wedding flower trends for 2023 to inspire us!  From designs with more blooms and less greenery to more wedding with big flower drama, the trends look good for flowers playing a bigger role in weddings!  Creativity, color and abundance are all big themes, flowers add so much to the beauty of a wedding you can’t imagine one without with flowers galore!  See the David Austin article, The Hottest Wedding Flower Trends For 2023.


IFPA Flower Power Kantar Report

Flowers To Help Maintain Self-Care and Wellness

The International Fresh Produce Association set out to find strategic growth areas for flower sales in the U.S. and hired Kantar to research consumer shifts.  The findings open the door for more flower sales and uncovered six future-facing opportunities!   One strategic area, Flower Power, leverages ‘Flowers’ proven ability to increase positive energy and reduce stress’ will help people feel and perform better!  It really is Happiness By Design where flowers lift consumers well-being and offer stress reduction!  See all six of the strategic areas uncovered in the Kantar report for IFPA.

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Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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