Trends What is Trending
Flower trends are constantly evolving. Here we link you with information and topics impacting the world of changing flower trends, flower types, floral varieties, flower colors and floral design styles and arrangements. Here is what is trending in flowers.
Micro Weddings Abound
Every bride still want her wedding day to be hers and to be special! Although the number of guests is less, micro wedding brides still want their wedding to be exciting and romantic, and nothing creates beauty and positive emotions like flowers! Know the ends and outs of the micro weddings and be prepared to keep wedding as exciting and amorous as ever. Read the Junebug guide to micro weddings!
Inspired By Beauty
Romance is timeless and this styled shoot from photographer Manda Weaver with flowers by Bloom Floral Co. reminds us that romance always prevails to create love and happiness. This fresh color palette of old gold, dark cerise, desert coral, and white creates a modern, yet timeless, romantic feel. New combinations of colors expressing old world values of beauty and romance continue to inspire us!. See the Style Me Pretty pictorial and be awed!
Ecommerce & Social Media Trends for Flower Marketing
This month’s issue of LivRio, the E-magazine of Rio Roses, discusses all thing ecommerce for marketing flowers via the internet. From Facebook to top trends driving ecommerce the issue covers an array of topics to help you hone your online sales strategy. See the current LivRio issue or all the issues of LivRio
The Most in-Demand Flowers
Here’s to renewed health and the benefits of living with flowers! Breck’s Bulbs looked at Google Trends and using the USDA’s Census of Horticultural Specialties, they determined the best-selling flowers in the U.S.. See the most in-demand flowers in every state! View the Breck's report!
What Elements of a Floral Design Drive Consumers
The Floral Marketing Research and the Produce marketing Association co-funded research to help uncover which attributes of a floral design are truly most important to consumers. Eye appeal has long been know to motivate buyers but what is that catches their eye and fuels action? Research at Texas A&M University’s Human Behavior lab provides insigh! See the produce news summary or read the full report.
COVID Impacting Consumers
Consumers are shopping differently and now is the time to rethink, seemingly everything! Katie Dubow, from the Garden Center Group, shares important ways consumers have changed how they shop and what they value! These changes present new opportunities. Most consumers are forced to stay closer to home and value different experiences now, especially those that provide wellness, health and connection to community. See the trend summary at Garden Center Magazine!
Trend Summit 2020 Summary
Hitomi and Colin Gilliam hosted Trend Summit 2020 in March and the summary is now available! Core consumer values include health, wellness and mindfulness and sustainability, all values strengthened by the pandemic. The top trend in wedding flowers is described as ‘Romanticism’! The summary includes lists of top trending flowers, greens, supplies and accessories. See the full report and visit the Thursd.com article
Annual Trend Report - EMC Spring/Summer 2020
Tomas De Bruyne and the design staff at EMC have released their Annual Trend Report! The report reflects changing consumer preferences impacted by the pandemic and highlights the need for flowers to be authentic, playful and truthful! “Basic, slower, more meaningful” are used to describe the new driving attributes of consumers. Here’s the page with the link to the full report!
Consumers Want Truthful and Real
Martha O’Hara Interiors captured the essence of consumer desires in this Minnesota home. A palette of coastal colors tied together with navy and Kelly green create comfort without clutter. “Basic, slower, more meaningful” as shared in the EMC Trend report help consumers create spaces that are ‘truthful’ and ‘real’. See the StyleMePretty pictorial and be inspired to create your an ethereal oasis for clients!