Holidays naturally created opportunities for flowers to enrich the lives of our customers. Your flower story and how flowers inspire you are at the heart of the benefits your customers receive from buying, giving and enjoying flowers! Rio Roses shared six marketing activities to promote Easter and all six strategies can be adapted to other holidays and flower purchasing occasions. Engage your customers, tell your story and share the power of flowers! See the Rio Rose Easter marketing tips!
“From luxurious full-service destination weddings dripping with orchids and garden roses to à-la-carte bouquets and boutonnières crafted from homespun blooms, the measure of a truly great wedding florist is not limited by budget but, instead, the ability to achieve a shared vision resulting in unforgettable moments.” Florists’ Reviews shares their Top 50 Wedding Florists of 2023 in an inspiring pictorial! Flowers create wedding moments and memories when the aspirations of the bride come to life in full bloom at the hands of talented wedding florists. See the Florists’ Review top wedding florists designs.
David Austin Wedding Roses shared their wedding flower trends for 2023 to inspire us! From designs with more blooms and less greenery to more wedding with big flower drama, the trends look good for flowers playing a bigger role in weddings! Creativity, color and abundance are all big themes, flowers add so much to the beauty of a wedding you can’t imagine one without with flowers galore! See the David Austin article, The Hottest Wedding Flower Trends For 2023.
Talmage McLaurin shares that floral trends are not revolutionary - they're evolutionary! They help us to share our customers’ stories as well as our own. You can visit flower.style.com to find those inspirational images and trend stories from the Esmeralda 2023 Trend Lookbooks. Talmadge shares his insights to their current trend forecast with Sharon McGukin, in the latest How We Bloom podcast from Oasis Floral Products.
The International Fresh Produce Association set out to find strategic growth areas for flower sales in the U.S. and hired Kantar to research consumer shifts. The findings open the door for more flower sales and uncovered six future-facing opportunities! One strategic area, Flower Power, leverages ‘Flowers’ proven ability to increase positive energy and reduce stress’ will help people feel and perform better! It really is Happiness By Design where flowers lift consumers well-being and offer stress reduction! See all six of the strategic areas uncovered in the Kantar report for IFPA.
There is no lack of inspiration for Valentine flowers for 2023! Berkeley Florist Supply shares the Best Valentine’s Day Floral trends for 2023. And yes Barbiecore is in the spotlight. Barbie has been in the spotlight since she hit shelves in 1959, but in the last two years she has influenced fashion and trends across the world! See the Berkeley Valentine’s Day Floral Trends.
Knowing what your customers value is smart business. Rio Roses shared five flower trends that have gained traction with today’s consumers! From Bright Barbiecore themed arrangements to flower pressing kits, consumers are loving flowers in new ways. By keeping on top of the latest trends, you’ll become the flower expert your customers depend on. See the Rio Rose article, Color, Style, Impact: 5 of the Most Influential Flower Trends for 2023.
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