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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Melodies of Spring Seoul

Melodies of Spring Seoul with Zita Elze

Award-winning floral artist, designer, teacher, and design consultant, Zita Elze, just completed a five-day special master class; Melodies of Spring Seoul.  Zita shares some of the creations from the class and the designs are a dreamy selection garden lovers paradise!  See the post!

Peachy Keen Selections for ‘Living Coral’

Peachy Keen Selections for ‘Living Coral’

It (Living Coral) mixes well with so many colors but might be best complemented with a neutral-like tan. I love it!” said Michael Skaff, AAF, AIFD, PFCI, a freelance designer in Savannah, Georgia, and creator of the 2019 Flower Trends Forecast for International Floral Distributors in this recent Floral Management article!  See all the great flower choices!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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