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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Cal Flowers Study 2019

Flowers Are Exciting and Romantic to Consumers

Do we understand what consumers think about flowers!  CalFLowers funded new research looking at the emotional and functional drivers behind purchasing flowers!  Guess what?  Flowers are ‘Exciting’, ‘Romantic’, ‘Calming’ and ‘Classic’.  Don’t be shy using these purchasing drivers!  CalFLowers will be sharing soon their targets for two new campaigns “Flowers Always Good” and “Flower Time”.  See more about the CalFLowers research!

Oasis Cake Mural

Cake & Flowers Inspired by Art

The wedding colors inspired by the bride’s watercolor!  Oasis Idea shares this beautiful real-life artful wedding.  You’ll be inspired by the gorgeous cake runner, floral mural and colorful floral décor!  Jeanna Furst, AIFD shares the mechanics of how it all comes together.   See the Oasis Idea blog for more!

Danzinger Draping Trends

Brides Loving Hanging and Draping Flowers

Well yes brides want flowers on the tables but they really want their décor to include handing or draping flowers!  Here is some design inspiration from Danziger using gypsophila to create hanging and draping florals!  See the blog!

Pink Book

Flowers Celebrated World Wide

Flowers are integral to many societies, but none more than in areas with long histories of producing flowers.  The 2019 Medellin Flower Parade celebrated the Colombian region’s rich flower history at Feria de las Flores, each year since 1957.  Learn more about Feria de las Flores and the beautiful images of decorated silletas (chair-like) used to carry flowers and other household item to market and back home.  See the article and images!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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