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Cal Flowers Study 2019

Flowers Are Exciting and Romantic to Consumers

Do we understand what consumers think about flowers!  CalFLowers funded new research looking at the emotional and functional drivers behind purchasing flowers!  Guess what?  Flowers are ‘Exciting’, ‘Romantic’, ‘Calming’ and ‘Classic’.  Don’t be shy using these purchasing drivers!  CalFLowers will be sharing soon their targets for two new campaigns “Flowers Always Good” and “Flower Time”.  See more about the CalFLowers research!

Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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