Do we understand what consumers think about flowers! CalFLowers funded new research looking at the emotional and functional drivers behind purchasing flowers! Guess what? Flowers are ‘Exciting’, ‘Romantic’, ‘Calming’ and ‘Classic’. Don’t be shy using these purchasing drivers! CalFLowers will be sharing soon their targets for two new campaigns “Flowers Always Good” and “Flower Time”. See more about the CalFLowers research!