The Floral Marketing Research and the Produce marketing Association co-funded research to help uncover which attributes of a floral design are truly most important to consumers. Eye appeal has long been know to motivate buyers but what is that catches their eye and fuels action? Research at Texas A&M University’s Human Behavior lab provides insigh! See the produce news summary or read the full report.
Consumers are shopping differently and now is the time to rethink, seemingly everything! Katie Dubow, from the Garden Center Group, shares important ways consumers have changed how they shop and what they value! These changes present new opportunities. Most consumers are forced to stay closer to home and value different experiences now, especially those that provide wellness, health and connection to community. See the trend summary at Garden Center Magazine!
Hitomi and Colin Gilliam hosted Trend Summit 2020 in March and the summary is now available! Core consumer values include health, wellness and mindfulness and sustainability, all values strengthened by the pandemic. The top trend in wedding flowers is described as ‘Romanticism’! The summary includes lists of top trending flowers, greens, supplies and accessories. See the full report and visit the Thursd.com article
Tomas De Bruyne and the design staff at EMC have released their Annual Trend Report! The report reflects changing consumer preferences impacted by the pandemic and highlights the need for flowers to be authentic, playful and truthful! “Basic, slower, more meaningful” are used to describe the new driving attributes of consumers. Here’s the page with the link to the full report!
Martha O’Hara Interiors captured the essence of consumer desires in this Minnesota home. A palette of coastal colors tied together with navy and Kelly green create comfort without clutter. “Basic, slower, more meaningful” as shared in the EMC Trend report help consumers create spaces that are ‘truthful’ and ‘real’. See the StyleMePretty pictorial and be inspired to create your an ethereal oasis for clients!
There is something aspiring in the settings created by tropical islands. It may be hard to pull off a destination wedding right now but creating your own tropical paradise can de done almost anywhere. Junebug Weddings shared gorgeous, island-inspired, wedding palettes to inspire us! The right color combinations and the right accessories abd you can create your own island experience. See the Junebug blog!
HereComesTheGuide.com shared a series of articles to help couples plan their wedding during these challenged times. We are lucky to live in a digital age, we can share out most exciting life events, even if virtual. This article provides great insight to planning or marrying virtually; from venue tours, to consultations, virtual weddings and virtual after parties. Are you ready to go virtual? Read the HereComesTheGuide article.