The flower experience - irl

Post-pandemic life looks very different than pre-pandemic life in a myriad of ways. This dramatic shift has brought about a deep desire for more connection. Connection that exists IRL – “In Real Life.” The digital connections created out of necessity no longer satisfy our soul. Now more than ever, we understand the importance of being together and crave personal interaction. Therefore, with the trend “The Flower Experience IRL” we explore how in-person experiences using florals as the connector can enhance the consumer’s everyday life.