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What is Trending

Flower trends are constantly evolving. Here we link you with information and topics impacting the world of changing flower trends, flower types, floral varieties, flower colors and floral design styles and arrangements. Here is what is trending in flowers.

What Drives Consumers

What Drives Consumers

The Produce Marketing Association and the American Floral Endowment funded research to better understand what floral design elements drive consumer purchasing behavior.  No surprise, color is a big factor.  There is a reason we here at Flower Trends Forecast spend so much effort tracking color trends.  See the summary of the eye-tracking survey.