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What Drives Consumers

What Drives Consumers

The Produce Marketing Association and the American Floral Endowment funded research to better understand what floral design elements drive consumer purchasing behavior.  No surprise, color is a big factor.  There is a reason we here at Flower Trends Forecast spend so much effort tracking color trends.  See the summary of the eye-tracking survey.

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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