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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Color, Custom Looks to Rule at Events

Color, Custom Looks to Rule at Events

Prominent rental company leaders share event rental trends and provide plenty of insight into changing consumer preferences!  Bolder colors, individualized elements and demand for more ‘sustainability’-conscientious décor.  Expect an endless mix of table sizes, shapes and heights providing the opportunity for more variety in flowers!  See the article from Special events.

 

 

What Drives Consumers

What Drives Consumers

The Produce Marketing Association and the American Floral Endowment funded research to better understand what floral design elements drive consumer purchasing behavior.  No surprise, color is a big factor.  There is a reason we here at Flower Trends Forecast spend so much effort tracking color trends.  See the summary of the eye-tracking survey.

 

 

Trending Wedding Colors 2020

Trending Wedding Colors 2020!

The colors and the flowers are exciting for 2020 weddings!  Junebug Weddings blog shared these exciting wedding color trends for 2020, and just as exciting is the flowers that will go with them!  The color and style trends will make creative flowers the star of wedding décor for 2020!  More unique flowers, and especially dried flowers, will be the focal of many weddings.  See the Junebug Weddings Trending Wedding Colors for 2020!

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A New Leaf Palette

A New Leaf Palette

Events Held Dear, lead by Leda Anderson in Columbus, Ohio created this on trend, inspiration shoot.  Right from Flower Trends Forecast A New Leaf palette, Roots Floral Design takes a neutral palette and brings the wow factor!  Immersed in nature with dried flower accents and foliages; the roses, ranunculus and carnations come to life!   See the Style Me Pretty post and the full gallery!

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Junebug Wedding Trends 2020

Junebug Wedding Trends 2020

Just like Flower Trends Forecast predicted; dried flowers will part of the wedding décor trends for 2020.  Junebug Weddings shares their 2020 Wedding Trends to Obsess Over and includes dried flowers, eco-friendly décor, all white weddings and more.  Be prepared for the 2020 brides with information from the Junebug Wedding Blog!

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