Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Bride & Gloom Showered with Flower Petals

Here’s a wedding with a Vibrant Vibe theme that comes with a twist we hope trends! Traditionally rice has been used for guest to bless and send off the bride and groom. But in this colorful ceremony, Megan and Nathan were showered with petals! Guests created their own petal confetti from a beautiful table of lavender, roses and aromatic herbs! Seems like the prefect bon voyage to flower lovers, start a new tradition, see the full Style Me Pretty pictorial!

Hitomi Explores Designs with Plants

If you not selling more plants, explore! More designs are incorporating plants and consumers love it! Hitomi Gilliam explores incorporating cuttings and plants in this edition of Hitomi Gilliam’s Creative Edge in Florist Review! See the post and expand your plant offerings and use!

Kokoro Garden Shares wedding Trends for Flower Farmers

Steven and Kee-ju at Kokoro Garden, share their flower farming expertise in the form of books and blogs. In this week’s Kokoro Garden blog they share what they see as trends for upcoming wedding décor from local flower growers. From deconstructed design to eco-friendly décor see the Kokoro Garden blog!

Color, Custom Looks to Rule at Events

Prominent rental company leaders share event rental trends and provide plenty of insight into changing consumer preferences! Bolder colors, individualized elements and demand for more ‘sustainability’-conscientious décor. Expect an endless mix of table sizes, shapes and heights providing the opportunity for more variety in flowers! See the article from Special events.

What Drives Consumers

The Produce Marketing Association and the American Floral Endowment funded research to better understand what floral design elements drive consumer purchasing behavior. No surprise, color is a big factor. There is a reason we here at Flower Trends Forecast spend so much effort tracking color trends. See the summary of the eye-tracking survey.