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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Plants as Wedding Décor

Plants as Wedding Décor

The plant craze is expressed all around us and their use as wedding décor has increased.  Potted plants are adding a fresh look to wedding décor and brides love that their centerpieces get taken home to live on as a reminder of their special day!  Brides.com recently shared ideas for incorporating plants into wedding décor and plants need to be on your radar for upcoming weddings!  See the Brides post!

 

 

Showered with Flower Petals

Bride & Gloom Showered with Flower Petals

Here’s a wedding with a Vibrant Vibe theme that comes with a twist we hope trends! Traditionally rice has been used for guest to bless and send off the bride and groom.  But in this colorful ceremony, Megan and Nathan were showered with petals!  Guests created their own petal confetti from a beautiful table of lavender, roses and aromatic herbs!  Seems like the prefect bon voyage to flower lovers, start a new tradition, see the full Style Me Pretty pictorial!

 

 

Hitomi and Plants

Hitomi Explores Designs with Plants

If you not selling more plants, explore!  More designs are incorporating plants and consumers love it!  Hitomi Gilliam explores incorporating cuttings and plants in this edition of Hitomi Gilliam’s Creative Edge in Florist Review!  See the post and expand your plant offerings and use!

 

 

Color, Custom Looks to Rule at Events

Color, Custom Looks to Rule at Events

Prominent rental company leaders share event rental trends and provide plenty of insight into changing consumer preferences!  Bolder colors, individualized elements and demand for more ‘sustainability’-conscientious décor.  Expect an endless mix of table sizes, shapes and heights providing the opportunity for more variety in flowers!  See the article from Special events.

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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