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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

flowers for 2020

Flowers Consumers Will Love in 2020

Consumers are being drawn to flowers with natural appeal and especially ones that are intricately petaled.  Eye appeal, form, uniqueness and color matter!  Helen and Derek share the flowers they see emerging as consumer’s top picks in 2020!

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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