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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Consumers Twist Wedding Trends

Consumers Twist Wedding Trends

 Using more plants and sustainable floral arrangements are in the wedding trend report. Wedding floral selections of today’s couples are elevating a diversity of styles and options reflecting new aspirations and priorities. Be prepared for new ideas from brides and take the time to understand their priorities.  No matter the new twist, flowers will be there to make the romantic impact!  See the article of top wedding trends for 2023

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Wedding Bouquet Trends Explained

 Wedding Bouquet Shapes Explained

Yes the bridal bouquet is all about the colors the bride has her heart set on!  But brides generally have a wedding bouquet shape in mind!  Establishing what shape they imagine is a critical step in making her wedding day just how she imagined!  David Austin Wedding Roses shares a great summary of wedding bouquet shapes to help know exactly what the bride envisions!  See the article.

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Flowers, Self-empowerment

Flowers, Self-empowerment Song Touts the Power of Flowers

As Heather Lewis, Strategy Director at 180 Amsterdam explained: “That Flower Feeling has always believed that flowers are a powerful and simple act of self-care. One with benefits backed by science. So, when we heard Miley singing the same tune, we knew we had to thank her properly.”  That Flower Feeling has launched a campaign to personally thank Miley Cyrus for celebrating flowers. “I can love me better, baby….I can buy myself flowers.” sings Miley in this self-empowerment song touting the power of flowers!  See the billboards and messages to Miley from That Flower Feeling.

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Capturing Customers

Capturing Customers Means Engaging Customers

Holidays naturally created opportunities for flowers to enrich the lives of our customers.  Your flower story and how flowers inspire you are at the heart of the benefits your customers receive from buying, giving and enjoying flowers!  Rio Roses shared six marketing activities to promote Easter and all six strategies can be adapted to other holidays and flower purchasing occasions.  Engage your customers, tell your story and share the power of flowers!  See the Rio Rose Easter marketing tips!

Flowers Create Beautiful Wedding Moments

Flowers create Beautiful Wedding Moments

“From luxurious full-service destination weddings dripping with orchids and garden roses to à-la-carte bouquets and boutonnières crafted from homespun blooms, the measure of a truly great wedding florist is not limited by budget but, instead, the ability to achieve a shared vision resulting in unforgettable moments.”  Florists’ Reviews shares their Top 50 Wedding Florists of 2023 in an inspiring pictorial!  Flowers create wedding moments and memories when the aspirations of the bride come to life in full bloom at the hands of talented wedding florists.  See the Florists’ Review top wedding florists designs.

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David Austin Wedding Trends 2023

Flowers Make The Wedding in 2023

David Austin Wedding Roses shared their wedding flower trends for 2023 to inspire us!  From designs with more blooms and less greenery to more wedding with big flower drama, the trends look good for flowers playing a bigger role in weddings!  Creativity, color and abundance are all big themes, flowers add so much to the beauty of a wedding you can’t imagine one without with flowers galore!  See the David Austin article, The Hottest Wedding Flower Trends For 2023.


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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