Flower Trends in the News

Retailers Hold the Keys to Floral Industry Sustainability Story

SAF’s Floral Management has released their annual Sustainability Spotlight and retailers play the key role in marketing the sustainability efforts of the whole industry, not just their own!  The flower industry has taken important steps to become more eco-friendly and there are benefits in sharing the efforts with consumers.  Educate yourself and then educate your customers!  A great place to start is to become a member of the Society of American Florist (SAF) and take in the Sustainability Spotlight as you make plans to share, not only your efforts, but the successes of the flower industry in being more earth friendly!  Need ideas on how to up your own sustainability efforts, see Flower Trends Forecast EcoFloral Renaissance for ideas to activate!

Set Five Sustainability Commitments

Focus on sustainability is driving change at Floralife.  The Floralife Sustainability Plan 2025 directs Floralife to improve its environmental and social footprint.  Floralife is focusing on five key commitments to reduce their impact on the planet.  Take the first step and set your five sustainability commitments!  See the Floralife Sustainability Plan details.

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Flowers To Inspire Brides

Some brides know exactly what they want, others need to be inspired.  The new David Austin, The World of Iconic Wedding Roses is truly inspiring publication!  If your bride wants to create a signature wedding this inspirational brochure has all of the elements to capture their hearts and imagination!  See the brochure or order a printed copy!