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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Living With Nature

Décor Trend - Living With Nature

Luisa Rodrigues and the crew at TrendBook have released a new video sharing their insights into Interior Design Trends 2021- and it is good for flowers and plants!  ‘Natural Elements’ is identified as a décor trend for 2021 and is based on bringing nature into our homes!  Using natural materials, plants and flowers remind us of life outside of our home and create a mix with nature within our homes.  See the TrendBook video!

Velvet

Luxe Textures of Velvet

Smooth and shiny velvets make comeback for 2020 bridesmaid dresses and make wonderful backdrops for a posh + polished bridesmaid bouquet!   From golden yellows to burgundies to mauves, brides will be selecting from new colors in 2020.  Wedding blogger, Alex Baca-Rodriguez from Belle The Magazine shares bridesmaid dress colors for 2020!  See the article.

Dried Flowers

Dried Flowers Connect Us to Nature

Let the outside in!  The current dried flower trend is an eloquent and easy way for floral décor to connect us to the natural world we crave and live in. The New York Times explores the current trend with this article shared at Thursd.com.

Emerald Design

blush + burgundy = posh + polished

Emerald Design shares a version of the blush + burgundy color palette for weddings!  Many brides are drawn to this romantic and elegant palette.  Whitney Muncy at Emerald Design talks creative ways to create wedding floral in this trending palette.  See the article!

Oasis Floral

20 Countries, 100 International Designers, 15,000 Attendees and 140,000 Flowers

Fleuamour is a four-day flower festival in Belgium. The festival includes everything from fashion shows to hands-on workshops.  A six-member US design team participated and was lead by Holly Heider Chapple. The team included Susie Kostick, AIFD, CF, PFCI, Katie Noonan AIFD, Helen Miller AIFD, Susan McLeary, and Francoise Weeks. Susie Kostick, shares her experience participating as a designer at this year’s event in this Oasis Idea Blog!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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