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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Trend Book

Trend and now Lifestyle

What started as a sustainability movement has grown to influence design styles for all aspects of home décor.  SO much so, it really is a lifestyle.  TrendBook shares this inspiring video; Biophilia to use as a guide to incorporating this trend into our floral designs.  See the video!

Phebe-Robinson-designs

Taking Flowers to the People

In this age of experiential retail, flowers need to engage the consumer in new ways.  Phebe Robinson-Higgins of Popped with Phebe shares tricks for the pop-up entrepreneur!   Oasis Floral Products IDEA Weekly explores this great inside look at pop-up flower shops with Phebe!  See the article!

Halo Creates Ethereal Clean Vibe

Halo Creates Ethereal Clean Vibe

The Color Marketing Group just released Halo as a ‘Color Alert’ for 2019!    Beautifully balanced between blue and green Halo provides a sense of weightlessness.  Coordinates well with corals, oranges, yellows and mid-range to dark blues.  We expect this shade to touch a lot of upcoming wedding palettes!  See more Halo from the Color Marketing Group!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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