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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Halo Creates Ethereal Clean Vibe

Halo Creates Ethereal Clean Vibe

The Color Marketing Group just released Halo as a ‘Color Alert’ for 2019!    Beautifully balanced between blue and green Halo provides a sense of weightlessness.  Coordinates well with corals, oranges, yellows and mid-range to dark blues.  We expect this shade to touch a lot of upcoming wedding palettes!  See more Halo from the Color Marketing Group!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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