Attracting GenZ buyers requires new tactics and, as always, listening to the customer! Younger buyers want to discover their own brands and experiences. “Younger consumers want to be surprised, to feel they have found things that are fresh, unique, and that appeal to their peers.” Listen to these new buyers and they will lead you to what motivates them to buy! See the Forbes article, Retailers Seek Gen Z as Core Groups Age Out, Families Shrink.
The good news is that selling more flowers to Gen Z customers is fun! Gen Z appreciates spontaneous and exciting content, right in the plant and flower sweet spot. Leverage your messaging and fun factor to appeal to this tech-savvy group. Rio Roses shares innovative strategies for being more effective with the new Gen Z buyers, see the article.
Brides have started ‘gifting’ their bridal bouquet as opposed to ‘tossing’ the bouquet. Cultural traditions are always being updated to reflect the personal identity and values of today’s couples. Today’s weddings need to fit the vision that today’s couples envision, and that may mean creating personalized rituals. Special Events explore how creating new traditions is making weddings more memorable for today’s couples. See the article.
Keeping up with wedding flower trends never stops! Rio Roses shares six wedding trends and they are all about personal expression, sustainability and bold, creative designs. See the Produce News article and let’s continue to create meaningful wedding experiences with flowers front and center! Know the numbers to better serve your clients with Rio Roses update on 2024 wedding spending trends. See the article.
Brides magazine shared 2024 wedding trends, ‘think more height, color and texture.” Expect more contrasting and brighter colors! And statement pieces seem to be on every bride’s wish list! Color is always the story but the story is bolder and so are the brides! See the Brides 2024 wedding flower forecast!