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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Flowers, Self-empowerment

Flowers, Self-empowerment Song Touts the Power of Flowers

As Heather Lewis, Strategy Director at 180 Amsterdam explained: “That Flower Feeling has always believed that flowers are a powerful and simple act of self-care. One with benefits backed by science. So, when we heard Miley singing the same tune, we knew we had to thank her properly.”  That Flower Feeling has launched a campaign to personally thank Miley Cyrus for celebrating flowers. “I can love me better, baby….I can buy myself flowers.” sings Miley in this self-empowerment song touting the power of flowers!  See the billboards and messages to Miley from That Flower Feeling.

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Capturing Customers

Capturing Customers Means Engaging Customers

Holidays naturally created opportunities for flowers to enrich the lives of our customers.  Your flower story and how flowers inspire you are at the heart of the benefits your customers receive from buying, giving and enjoying flowers!  Rio Roses shared six marketing activities to promote Easter and all six strategies can be adapted to other holidays and flower purchasing occasions.  Engage your customers, tell your story and share the power of flowers!  See the Rio Rose Easter marketing tips!

Flowers Create Beautiful Wedding Moments

Flowers create Beautiful Wedding Moments

“From luxurious full-service destination weddings dripping with orchids and garden roses to à-la-carte bouquets and boutonnières crafted from homespun blooms, the measure of a truly great wedding florist is not limited by budget but, instead, the ability to achieve a shared vision resulting in unforgettable moments.”  Florists’ Reviews shares their Top 50 Wedding Florists of 2023 in an inspiring pictorial!  Flowers create wedding moments and memories when the aspirations of the bride come to life in full bloom at the hands of talented wedding florists.  See the Florists’ Review top wedding florists designs.

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IFPA Flower Power Kantar Report

Flowers To Help Maintain Self-Care and Wellness

The International Fresh Produce Association set out to find strategic growth areas for flower sales in the U.S. and hired Kantar to research consumer shifts.  The findings open the door for more flower sales and uncovered six future-facing opportunities!   One strategic area, Flower Power, leverages ‘Flowers’ proven ability to increase positive energy and reduce stress’ will help people feel and perform better!  It really is Happiness By Design where flowers lift consumers well-being and offer stress reduction!  See all six of the strategic areas uncovered in the Kantar report for IFPA.

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Passion For Warmth and Soulfulness

Passion For Warmth and Soulfulness

Thursd. floral trend color selection for 2023 is Passion Red and an excellent pick for flower enthusiast.  The deep rose red is strong and exudes passion, common among us flower believers.  Passion Red also works well with the warm and intriguing Redend Point, Sherwin Williams color of the year.  Redend Point is a subtle earthy hue of taupe that pairs with other warm, earthy hues.  So we see passion red roses in a neutral off white vessel surrounded by Redend Point walls!  See the Thursd. floral trend color 2023.  See Sherwin Williams Color of the Year Redend Point.


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Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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