Flower Trends in the News

Share the Positivity of Flowers

The positive effects of flowers on human emotions is not only well-documented but it directly impacts the well-being of our customers and all the recipients and givers of flowers and plants.  Retailers of flowers and plants interact with consumers daily and have the greatest opportunity to remind customers that flowers lift our spirits, make us smile, and provide a sense of happiness.  See the Thursd.com article on the Power of Petals and take the step to spread the word!

View More Images

Helping Brides Find Their Floral Style

Style Me Pretty recommended to brides that they use social media wisely to plan their wedding flowers.  Their suggestion ‘Spend some time looking at your own house, your wardrobe, the things you enjoy doing. What attracts you on a daily basis…your style is already there’!  Floral designers prefer a creative process that focuses on the aspirations and preferences of the bride!  Yes social media will influence all of us but what appeals and inspires the bride counts most!  See the Style Me Pretty article.

Retailers Hold the Keys to Floral Industry Sustainability Story

SAF’s Floral Management has released their annual Sustainability Spotlight and retailers play the key role in marketing the sustainability efforts of the whole industry, not just their own!  The flower industry has taken important steps to become more eco-friendly and there are benefits in sharing the efforts with consumers.  Educate yourself and then educate your customers!  A great place to start is to become a member of the Society of American Florist (SAF) and take in the Sustainability Spotlight as you make plans to share, not only your efforts, but the successes of the flower industry in being more earth friendly!  Need ideas on how to up your own sustainability efforts, see Flower Trends Forecast EcoFloral Renaissance for ideas to activate!