Trends What is Trending
Flower trends are constantly evolving. Here we link you with information and topics impacting the world of changing flower trends, flower types, floral varieties, flower colors and floral design styles and arrangements. Here is what is trending in flowers.
Be A Valued Source
It is trendy be a valued source to clients. No matter if the client is wedding, sympathy, event or home dec, think how you can be more valuable to customers. Having ‘go to lists’ for additional resources for clients is a great way to provide value that differentiates you from competitors. The Knot has a great go-to guide for the best wedding songs, might make the perfect freebie for your customers. Be the source. See The Knot's Best Wedding Songs List!
TrendBook Trends 2022
rendBook just released their 2022 textile trends for interior design trends! Trendbook provides a sneak peek into four emerging themes; Cream Comfortable, Greeneries, Luxury and Organic. See the TrendsTV video! Plus don't miss the TrendBook 2022 Color Trends Video!
Dusty Tones Get Bright Accent
Style Me Pretty called this the ‘Ultimate Soring 2021 Wedding Color Palette’. The dusty smokey tones are still the big trend, in this Jana Brown Design Company styled shoot, dusty lavender and mauvy pink lead. The antique yellows that have trended are replaced with a hotter pink accent in the linens to provide a refreshing palette. See the Style Me Pretty pictorial.
Flowers Have a Pandemic Story
Not that we don’t know that flowers make us happy because we do, but the overwhelming response of consumers during the pandemic to flowers and plants is simply amazing and welcome. In Europe 1 in 5 consumers bought flowers and plants online for the first time! Consumers world wide are seeing that flowers and plants are important when working from home! Flowers have a story that resonates for these times. See the Flower Council of Holland consumer research article!
Building Sanctuary
Flowers and plants are playing a significant role as people concentrate more on their well being and create new spaces within their homes and lives. New life-style trends are impacting how people see and value flowers and plants. See the Flower Trends Forecast article New Life-style Trends Take Hold
2021 Wedding Celebrate Uniqueness
Junebug Weddings shared their wedding trends for 2021. 2021 weddings will be about personalization making the event unique and anything but traditional! Junebug predicts, from fashion to florals, bold colors are the way to go. See the Junebug wedding trends 2021
Caring = Sustainability
Sustainability is really about caring, caring for the earth, caring for what your customers’ see as important. Sustainability is one of the life-style trends impacting how consumers make decisions about how and what they consume. Smithers Oasis shares ideas for offering more sustainable floral products for Valentines in this pictorial. Remember to not only walk the walk, but talk the talk, and let your customers know how you are taking steps to be more eco-friendly- it will pay dividends. See the Oasis Floral Products blog article!
Klaus Wagener Presenting BLOOM's World Digital Stories
Klaus Wagener is presenting BLOOM’s World Digital Stories Trend Weeks 2021. Starting January 25th take a daily journey through one of the trend themes developed by Klaus for 2021. See the various facets of how the world of cut flowers and floral products is moving to meet everchanging consumer preferences. Visit BLOOM's Worlds Trendwochen 2021!
Pandemic Pushes Wedding Trends
Style me Pretty reports that the silver lining of the pandemic as related to wedding trends is “there isn’t a formula that couples have to show allegiance to anymore”. That’s right, free to do your wedding your way. Gone are the social norms and peer pressure to follow the norms. Although there does seem to be just one dominant color theme for wedding flowers – maybe we are about to see that change? See the Style Me Pretty trend article.