What is Trending
Flower trends are constantly evolving. Here we link you with information and topics impacting the world of changing flower trends, flower types, floral varieties, flower colors and floral design styles and arrangements. Here is what is trending in flowers.
Sustainability is really about caring, caring for the earth, caring for what your customers’ see as important. Sustainability is one of the life-style trends impacting how consumers make decisions about how and what they consume. Smithers Oasis shares ideas for offering more sustainable floral products for Valentines in this pictorial. Remember to not only walk the walk, but talk the talk, and let your customers know how you are taking steps to be more eco-friendly- it will pay dividends. See the Oasis Floral Products blog article!
Klaus Wagener is presenting BLOOM’s World Digital Stories Trend Weeks 2021. Starting January 25th take a daily journey through one of the trend themes developed by Klaus for 2021. See the various facets of how the world of cut flowers and floral products is moving to meet everchanging consumer preferences. Visit BLOOM's Worlds Trendwochen 2021!
Style me Pretty reports that the silver lining of the pandemic as related to wedding trends is “there isn’t a formula that couples have to show allegiance to anymore”. That’s right, free to do your wedding your way. Gone are the social norms and peer pressure to follow the norms. Although there does seem to be just one dominant color theme for wedding flowers – maybe we are about to see that change? See the Style Me Pretty trend article.
The mega trend of ‘naturalness’ is putting flower front and center across the world. The importance and significance of flowers has never been greater. Marginpar shares Klaus Wagener’s flower trends for 2021 in thematically prepared theme boards for us to absorb and then use for inspiration for the upcoming year! See Klaus Wagner's Trends for 2021!
Garden roses are enthusing, even their scent captures are hearts. Inspiration marketing from David Austin Roses is both beautiful and rousing, sparking our own emotions and creativeness. See the Inspired by Beauty brochure and don’t miss Davis Austin’s The Enchantment of Christmas.
Pantones has announced their Color of the Year 2021 and it is colors; plural! PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating! “A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.” We can all use a cheerful yellow! See the Pantone Selections!
Planning your product offering means seeing your business through the eyes of your customers. Here’s a video from Floriology where Sharon McGukin, AIFD not only walks you through Christmas holiday trends but also provides a good roadmap for categorizing trends and allowing you to plan, buy and sell for a holiday. See the holiday trends and start planning your next holiday product offering! See the video
"Colors to be trendy next year, namely pink, red, orange+brown, yellow, yellow green, blue greens, blue's, purple's, and neutrals", shared Pantone's Laurie Pressman. Trending palettes make us feel good, energize us and inspire us. Read the Floral Daily article summarizing Pressman presentation at the PMA Fresh Summit. Read the Floral Daily article summarizing Pressman presentation at the PMA Fresh Summit.
Although we are still seeing plenty of brides move toward earthy and antique floral styling and color palettes there is plenty of room for more posh, rich plum tones. Albeit more subdued than in the past the deep purple, burgundies and plums lend themselves to a elegant, romantic and timeless appeal. In this inspirational shoot from Honour and Blessing with florals by Italy’s Rattiflora, Style Me Pretty shares that elegance and timeless are always beautiful. See the Pictorial.