Are you struggling to capture your target customer's attention? You are not alone. Experts estimate that we see anywhere between 6,000 to 10,000 ads every single day. Consumers are overstimulated and bombarded with information which causes their preferences to constantly change. That is why IFD decided to reimagine the Flower Trends Forecast, making it an ongoing resource that is designed to inform, inspire and activate the floriculture industry to capitalize on consumer lifestyle trends.