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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Pastels

Indulgent Pastels for 2020

Hushed-colored flowers in lavenders and pinks with lacy and airy foliages create the feminine textures of black tie + barefoot.  The pastel palette for 2020 is grayed and airy and full of soft hues and indulgent textures.  Rock My Wedding UK shared this romantic and relaxed wedding!  See the pictorial!

Magical and Whimsical Vibes

Trends Magical and Whimsical Vibes

You will love the wedding designs from Vero Designs in this Junebug Weddings pictorial!  This romantic, ‘secret garden wedding’ is ethereal and whimsical!  Grayed pastels dominate with caramel, lavender and blush pink roses creating a fairytale inspired wedding.  See the Junebug Weddings Blog!

Trends Evolve

Trends Evolve and Blend

Trend blending leads to new micro trends that can develop into trends that have you buying new products and offering new design styles.  Bill Schaffer AIFD, AAF, PFCI and Kristine Kratt, AIFD, PFCI explore trend blending in this Super Floral article The Blend Trend!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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