Talmage McLaurin shares that floral trends are not revolutionary - they're evolutionary! They help us to share our customers’ stories as well as our own. You can visit flower.style.com to find those inspirational images and trend stories from the Esmeralda 2023 Trend Lookbooks. Talmadge shares his insights to their current trend forecast with Sharon McGukin, in the latest How We Bloom podcast from Oasis Floral Products.
The International Fresh Produce Association set out to find strategic growth areas for flower sales in the U.S. and hired Kantar to research consumer shifts. The findings open the door for more flower sales and uncovered six future-facing opportunities! One strategic area, Flower Power, leverages ‘Flowers’ proven ability to increase positive energy and reduce stress’ will help people feel and perform better! It really is Happiness By Design where flowers lift consumers well-being and offer stress reduction! See all six of the strategic areas uncovered in the Kantar report for IFPA.
There is no lack of inspiration for Valentine flowers for 2023! Berkeley Florist Supply shares the Best Valentine’s Day Floral trends for 2023. And yes Barbiecore is in the spotlight. Barbie has been in the spotlight since she hit shelves in 1959, but in the last two years she has influenced fashion and trends across the world! See the Berkeley Valentine’s Day Floral Trends.
Knowing what your customers value is smart business. Rio Roses shared five flower trends that have gained traction with today’s consumers! From Bright Barbiecore themed arrangements to flower pressing kits, consumers are loving flowers in new ways. By keeping on top of the latest trends, you’ll become the flower expert your customers depend on. See the Rio Rose article, Color, Style, Impact: 5 of the Most Influential Flower Trends for 2023.
Rare Carat reports Americans will spend a record $68.7 billion on weddings this year! Brides are either ‘pulling out all the stops’ or ‘scaling completely back’ but Americans are spending more on weddings. ‘Houseplants and statement florals are in’, this is the time to focus on getting your share of the increased spend on weddings! See the Special Event article 2023 wedding trends.
Thursd. floral trend color selection for 2023 is Passion Red and an excellent pick for flower enthusiast. The deep rose red is strong and exudes passion, common among us flower believers. Passion Red also works well with the warm and intriguing Redend Point, Sherwin Williams color of the year. Redend Point is a subtle earthy hue of taupe that pairs with other warm, earthy hues. So we see passion red roses in a neutral off white vessel surrounded by Redend Point walls! See the Thursd. floral trend color 2023. See Sherwin Williams Color of the Year Redend Point.
October is breast cancer awareness month and we have plenty of beautiful pink flowers to celebrate our support! The National Breast Cancer Foundation is working to ensure every woman has the access and support she deserves. Lets do our part to build awareness and help slow down this cancer impacting so many of us! Thursd.com shares just some of the pink flowers we can use to build support. See the article. Learn more!