Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Weddings and Flowers

A shout out to the ancient Greeks, Romans and Egyptians who started the tradition of carrying fragrant herbs and spices to ward off bad luck during weddings. Brides magazine shares the history of bridal flowers in Everything You Need to Know About the Bridal Bouquet. The Victorian age gave us the bridal bouquet as we know it today that celebrates the romantic sentiments of heartfelt love. Brides shares The 10 Most Popular Flowers for Weddings of all time. Is there really any better way to express love, we don’t think so!

Fashion Week Reveals Colors

Dor Doux, fashion designers Cynthia and Najla Burt 2022 at New York Fashion Week reveals colors of very-peri, goldenrod and cobalt blue and jungle green amid a backdrop of flowers that included roses, clematis and eryngium. Flowers ability to emote positive emotions sets this runway for one of Fashion Week’s most beautiful and boldest show! See the Marginpar article.

Flowers, Truly Are, Self Care Made Easy

Flowers promote physical and emotional well-being, brighten our homes, express our feelings, impact our relationships and creates a sense of sanctuary in our minds. With that in mind, CalFlowers has launched That Flower Feeling and the first of its promotional campaigns; Flowers. Self Care Made Easy, to promote Americans enjoying more flowers in their lives! Learn how you can become part of the #ThatFlowerFeeling and promote flowers to your audience. See the Flower Trends Forecast article.

SMP Best of 2021

From the most creative escort displays to the best kiss moment, the Style Me Pretty judges share their nominees for the Best Of Awards for weddings from 2021! The entries are stunning and inspirational, beauty abounds, both brides and flowers! If there is a single elements that shines through- it is flowers! See the nominees!

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Colors of Serenity

The Shutterstock colors trends reveal color trends for digital marketing using big data and lots of number crunching AI. The trends show shades of greens dominating click-through rates. Velvet Violet captures a bold mention in another wise wave of calming colors. See the Shutterstock 2022 color trends.

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Restorative Greens for 2022

Shades of green are dominating color trend predictions for 2022! Flower.Style shared the many color-forward companies selecting a green to trend for emerging colors in 2022. Major paint companies, Sherwin-Williams, Behr and Benjamin Moore all selected varying shades of neutral greens to lead the way. A reflection of our need for regrowth and resiliency, greens are rich, uplifting and full of wellness.

See the Flower Style Article

Colors Beyond Covid

The Color Marketing Group has released four colors predicted to trend in 2023. Strength, revival, change and simplification are all represented in what the CMG experts see as key colors in 2023.

From living in sync with mother earth to finding joy in everyday lives, the color forecast reflects societal change in a post pandemic era.

See the 2023 CMG key colors.