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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

SCottagecore-Inspired Florals

Cottagecore-Inspired Florals

Taylor Swift’s winning night at the Grammy’s was also good for flowers! Swift’s 70s-esque dress was embroidered with flowers creating sunshine for the floral world. The cottagecore subculture inspired dress was designed by Laura Kim and Fernando Garcia from Oscar de la Renta. See the Flower.Style article.




Traditional & Classic Leads Way

Traditional & Classic Leads Way

Almost every Flower Trends Forecast published includes a variation of the classic palette of red jewel tones contrasted with leading day neutrals. See Positively Posh from FTF 2018. This romantically themed pictorial from Junebug Weddings shows today’s version showcasing blush garden roses accented with pops of deep burnt burgundy and gray foliages. A garden bouquet style in the classic style and colors of romance. See the Junebug pictorial


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Be A Valued Source

Be A Valued Source

It is trendy be a valued source to clients. No matter if the client is wedding, sympathy, event or home dec, think how you can be more valuable to customers. Having ‘go to lists’ for additional resources for clients is a great way to provide value that differentiates you from competitors. The Knot has a great go-to guide for the best wedding songs, might make the perfect freebie for your customers. Be the source. See The Knot's Best Wedding Songs List!





Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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