What is Trending
Flower trends are constantly evolving. Here we link you with information and topics impacting the world of changing flower trends, flower types, floral varieties, flower colors and floral design styles and arrangements. Here is what is trending in flowers.
Although we are still seeing plenty of brides move toward earthy and antique floral styling and color palettes there is plenty of room for more posh, rich plum tones. Albeit more subdued than in the past the deep purple, burgundies and plums lend themselves to a elegant, romantic and timeless appeal. In this inspirational shoot from Honour and Blessing with florals by Italy’s Rattiflora, Style Me Pretty shares that elegance and timeless are always beautiful. See the Pictorial.
Beiges and yellows with the dusty smoke tones are describes by Holly Chapple as she describes the hottest color trend for flowers for 2021. Evidences by thousands of Pinterest and wedding images in the last two months, this color palette has exploded. See the story and be inspired by this Thurd.com story by Holly Chappel.
Seems the color palette of soft peach, blush, muted green, with gold accents continues as the trending wedding colors. And why not, it is romantic and simply gorgeous! Real-life couple Shanda and Jonathon were excited to celebrate their anniversary with a short vow renewal while supporting local wedding vendors in bringing this inspiration to life. See this inspiring Style Me Pretty Pictorial from Sweetly Southern Events.
The Big Fake Wedding captures current flower wedding trends in this wonderful inspiration pictorial. It’s natural (garden style with touches of dried flowers), it’s antique color palette (moody outdoor colors accented by the lighter colors you’d expect to see at sunset) and it’s rich in flowers (beige and toffee roses, dahlias, cosmos with assorted foliages and dried flowers). See the Junebug Weddings pictorial and be inspired!
The Knot Editors compile a list of wedding trends they forecast for the year ahead and 2021 trends have plenty of new twists! Coronavirus has changed the world but weddings are not stopping. Different? Yes! Changed? Yes! Cherished? Always! Be ready for what couples are thinking for their wedding day 2021, see TheKnot Trends for 2021 weddings!
A dark blue color trend is emerging, stabilizing, comforting, friendly. “Mono Tasking may have an appealing, familiar blue origin, but this deep version is emerging in products that stand well on their own, exuding a special sense of purpose and clout.+ The current Color Marketing Alert shares this intense and focused blue moving beyond traditional navy and midnight blue. See the CMG Alert
If your clients are not asking about the sustainability of your products, you may be missing the clues. Sustainable weddings and events are trending. While some clients make it the priority and require vendors to have sustainable practices, others just note and score their vendors, including sustainability in their own quiet ways. Tell your story and provide options that increase sustainability of your florals and services. Read the Junebug Weddings recent article on how brides are making their wedding more sustainable.
The wedding venues have moved to backyards and smaller outdoor spaces and one of the looks trending is pastel-with a heavy nod to antique pastels. Think pastels with shades of old gold and beigey taupe toned flowers. This Ohio wedding moved from the original venue to the backyard is romantic and now more intimate. See the Style Me Pretty pictorial!
Millennials are the biggest potential customer group for flowers! Aligning your floral offering and marketing to be millennial-friendly will help attract this important customer group! Rio Roses shares marketing and design trends for the millennial flower customers! Important design themes include ‘back to nature’, new neutrals’, bright and bold’ and ‘feminine touches’. See the article!