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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Pink Flowers To Show Your Support


Pink Flowers To Show Your Support

October is breast cancer awareness month and we have plenty of beautiful pink flowers to celebrate our support!  The National Breast Cancer Foundation is working to ensure every woman has the access and support she deserves.  Lets do our part to build awareness and help slow down this cancer impacting so many of us!  Thursd.com shares just some of the pink flowers we can use to build support.  See the article.   Learn more!

Flowers To Create Comfort and Togetherness


Flowers To Create Comfort and Togetherness

‘Ephemeral reveals themes of softness, frosted and matte finishes, transparency, and blossoms that are prized for their delicate nature.” Flower Style shared that many flower consumers are preferring flower designs that reflect the delicate softness of EPHEMERAL.  Flower Style recommends creating designs with the feel of ‘ease, comfort and togetherness.”  See the Flower.Style trend post.

2022 Summer Trends


2022 Summer Trends

Seems the top trend for flowers the last year has been consumers willingness to buy more of them!  Flower Shop Network talks about summer trends for flower shops and plants are still in the trend mix as consumers are still enhancing living spaces.  Designers are choosing more unique color combinations and design styles with consumers welcoming the more unusual and more intricate stylings.  See the Flower Shop Network trend article.


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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