Trends What is Trending
Trends are constantly evolving. Here we link you with information and topics impacting the world of changing flower trends, flower types, floral varieties, flower colors and floral design styles and arrangements.
Ecommerce & Social Media Trends for Flower Marketing
This month’s issue of LivRio, the E-magazine of Rio Roses, discusses all thing ecommerce for marketing flowers via the internet. From Facebook to top trends driving ecommerce the issue covers an array of topics to help you hone your online sales strategy. See the current LivRio issue or all the issues of LivRio
The Most in-Demand Flowers
Here’s to renewed health and the benefits of living with flowers! Breck’s Bulbs looked at Google Trends and using the USDA’s Census of Horticultural Specialties, they determined the best-selling flowers in the U.S.. See the most in-demand flowers in every state! View the Breck's report!
What Elements of a Floral Design Drive Consumers
The Floral Marketing Research and the Produce marketing Association co-funded research to help uncover which attributes of a floral design are truly most important to consumers. Eye appeal has long been know to motivate buyers but what is that catches their eye and fuels action? Research at Texas A&M University’s Human Behavior lab provides insigh! See the produce news summary or read the full report.
COVID Impacting Consumers
Consumers are shopping differently and now is the time to rethink, seemingly everything! Katie Dubow, from the Garden Center Group, shares important ways consumers have changed how they shop and what they value! These changes present new opportunities. Most consumers are forced to stay closer to home and value different experiences now, especially those that provide wellness, health and connection to community. See the trend summary at Garden Center Magazine!
Trend Summit 2020 Summary
Hitomi and Colin Gilliam hosted Trend Summit 2020 in March and the summary is now available! Core consumer values include health, wellness and mindfulness and sustainability, all values strengthened by the pandemic. The top trend in wedding flowers is described as ‘Romanticism’! The summary includes lists of top trending flowers, greens, supplies and accessories. See the full report and visit the Thursd.com article
Annual Trend Report - EMC Spring/Summer 2020
Tomas De Bruyne and the design staff at EMC have released their Annual Trend Report! The report reflects changing consumer preferences impacted by the pandemic and highlights the need for flowers to be authentic, playful and truthful! “Basic, slower, more meaningful” are used to describe the new driving attributes of consumers. Here’s the page with the link to the full report!
Consumers Want Truthful and Real
Martha O’Hara Interiors captured the essence of consumer desires in this Minnesota home. A palette of coastal colors tied together with navy and Kelly green create comfort without clutter. “Basic, slower, more meaningful” as shared in the EMC Trend report help consumers create spaces that are ‘truthful’ and ‘real’. See the StyleMePretty pictorial and be inspired to create your an ethereal oasis for clients!
Color Palettes That Dream Paradise
There is something aspiring in the settings created by tropical islands. It may be hard to pull off a destination wedding right now but creating your own tropical paradise can de done almost anywhere. Junebug Weddings shared gorgeous, island-inspired, wedding palettes to inspire us! The right color combinations and the right accessories abd you can create your own island experience. See the Junebug blog!
Weddings Go Virtual but the Flowers are Real
HereComesTheGuide.com shared a series of articles to help couples plan their wedding during these challenged times. We are lucky to live in a digital age, we can share out most exciting life events, even if virtual. This article provides great insight to planning or marrying virtually; from venue tours, to consultations, virtual weddings and virtual after parties. Are you ready to go virtual? Read the HereComesTheGuide article.