Skip to main content

Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Dusty Tones Get Bright Accent

Dusty Tones Get Bright Accent

Style Me Pretty called this the ‘Ultimate Soring 2021 Wedding Color Palette’.  The dusty smokey tones are still the big trend, in this Jana Brown Design Company styled shoot, dusty lavender and mauvy pink lead.  The antique yellows that have trended are replaced with a hotter pink accent in the linens to provide a refreshing palette. See the Style Me Pretty pictorial

 

More Pictures

 

 

 

Flowers Have a Pandemic Story

Flowers Have a Pandemic Story

Not that we don’t know that flowers make us happy because we do, but the overwhelming response of consumers during the pandemic to flowers and plants is simply amazing and welcome. In Europe 1 in 5 consumers bought flowers and plants online for the first time!  Consumers world wide are seeing that flowers and plants are important when working from home! Flowers have a story that resonates for these times.  See the Flower Council of Holland consumer research article!

 

 

 

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
Copyright © 2025 * All Rights Reserved. 
(765) 973-9600 * This email address is being protected from spambots. You need JavaScript enabled to view it.
Privacy Policy and Terms of Use * Site Map * Powered by FreshPath