Not that we don’t know that flowers make us happy because we do, but the overwhelming response of consumers during the pandemic to flowers and plants is simply amazing and welcome. In Europe 1 in 5 consumers bought flowers and plants online for the first time! Consumers world wide are seeing that flowers and plants are important when working from home! Flowers have a story that resonates for these times. See the Flower Council of Holland consumer research article!
Flowers and plants are playing a significant role as people concentrate more on their well being and create new spaces within their homes and lives. New life-style trends are impacting how people see and value flowers and plants. See the Flower Trends Forecast article New Life-style Trends Take Hold
Junebug Weddings shared their wedding trends for 2021. 2021 weddings will be about personalization making the event unique and anything but traditional! Junebug predicts, from fashion to florals, bold colors are the way to go. See the Junebug wedding trends 2021
Sustainability is really about caring, caring for the earth, caring for what your customers’ see as important. Sustainability is one of the life-style trends impacting how consumers make decisions about how and what they consume. Smithers Oasis shares ideas for offering more sustainable floral products for Valentines in this pictorial. Remember to not only walk the walk, but talk the talk, and let your customers know how you are taking steps to be more eco-friendly- it will pay dividends. See the Oasis Floral Products blog article!
Klaus Wagener is presenting BLOOM’s World Digital Stories Trend Weeks 2021. Starting January 25th take a daily journey through one of the trend themes developed by Klaus for 2021. See the various facets of how the world of cut flowers and floral products is moving to meet everchanging consumer preferences. Visit BLOOM's Worlds Trendwochen 2021!