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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Trends Help You Plan

Trends Help You Plan

 

Planning your product offering means seeing your business through the eyes of your customers. Here’s a video from Floriology where Sharon McGukin, AIFD not only walks you through Christmas holiday trends but also provides a good roadmap for categorizing trends and allowing you to plan, buy and sell for a holiday. See the holiday trends and start planning your next holiday product offering! See the video

 

 

 

 

‘Elegance & Timeless’ Still Trends

‘Elegance & Timeless’ Still Trends

 

Although we are still seeing plenty of brides move toward earthy and antique floral styling and color palettes there is plenty of room for more posh, rich plum tones.  Albeit more subdued than in the past the deep purple, burgundies and plums lend themselves to a  elegant, romantic and timeless appeal.  In this inspirational shoot from Honour and Blessing with florals by Italy’s Rattiflora, Style Me Pretty shares that elegance and timeless are always beautiful.  See the Pictorial.

 

 

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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