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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Romance Prevails in New Palettes

Inspired By Beauty

 

 Romance is timeless and this styled shoot from photographer Manda Weaver with flowers by Bloom Floral Co. reminds us that romance always prevails to create love and happiness.  This fresh color palette of old gold, dark cerise, desert coral, and white creates a modern, yet timeless, romantic feel.  New combinations of colors expressing old world values of beauty and romance continue to inspire us!.   See the Style Me Pretty pictorial and be awed!

 

The Most in-Demand Flowers

The Most in-Demand Flowers

Here’s to renewed health and the benefits of living with flowers!  Breck’s Bulbs looked at Google Trends and using the USDA’s Census of Horticultural Specialties, they  determined the best-selling flowers in the U.S..  See the most in-demand flowers in every state!  View the Breck's report!

 

 

 

COVID Impacting Consumers

COVID Impacting Consumers

Consumers are shopping differently and now is the time to rethink, seemingly everything! Katie Dubow, from the Garden Center Group, shares important ways consumers have changed how they shop and what they value! These changes present new opportunities.  Most consumers are forced to stay closer to home and value different experiences now, especially those that provide wellness, health and connection to community.  See the trend summary at Garden Center Magazine!

 

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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