The Knot Editors compile a list of wedding trends they forecast for the year ahead and 2021 trends have plenty of new twists! Coronavirus has changed the world but weddings are not stopping. Different? Yes! Changed? Yes! Cherished? Always! Be ready for what couples are thinking for their wedding day 2021, see TheKnot Trends for 2021 weddings!
A dark blue color trend is emerging, stabilizing, comforting, friendly. “Mono Tasking may have an appealing, familiar blue origin, but this deep version is emerging in products that stand well on their own, exuding a special sense of purpose and clout.+ The current Color Marketing Alert shares this intense and focused blue moving beyond traditional navy and midnight blue. See the CMG Alert
If your clients are not asking about the sustainability of your products, you may be missing the clues. Sustainable weddings and events are trending. While some clients make it the priority and require vendors to have sustainable practices, others just note and score their vendors, including sustainability in their own quiet ways. Tell your story and provide options that increase sustainability of your florals and services. Read the Junebug Weddings recent article on how brides are making their wedding more sustainable.
The wedding venues have moved to backyards and smaller outdoor spaces and one of the looks trending is pastel-with a heavy nod to antique pastels. Think pastels with shades of old gold and beigey taupe toned flowers. This Ohio wedding moved from the original venue to the backyard is romantic and now more intimate. See the Style Me Pretty pictorial!
Millennials are the biggest potential customer group for flowers! Aligning your floral offering and marketing to be millennial-friendly will help attract this important customer group! Rio Roses shares marketing and design trends for the millennial flower customers! Important design themes include ‘back to nature’, new neutrals’, bright and bold’ and ‘feminine touches’. See the article!
Consumers have changed and we all must be prepared to change what we offer them! As part of Chrysanthemum Week in Colombia, where flower breeders share their new chrysanthemum cut flower varieties, the Produce Marketing Association (PMA) hosted a webinar to talk about the changing consumer! PMA Director of Floral, Becky Roberts, shared four emerging consumer changes that impact how consumers shop for flowers. See the FloralDaily article and be prepared to evolve to meet the changing needs!
Every bride still want her wedding day to be hers and to be special! Although the number of guests is less, micro wedding brides still want their wedding to be exciting and romantic, and nothing creates beauty and positive emotions like flowers! Know the ends and outs of the micro weddings and be prepared to keep wedding as exciting and amorous as ever. Read the Junebug guide to micro weddings!
