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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

IFPA Flower Power Kantar Report


Flowers To Help Maintain Self-Care and Wellness

The International Fresh Produce Association set out to find strategic growth areas for flower sales in the U.S. and hired Kantar to research consumer shifts.  The findings open the door for more flower sales and uncovered six future-facing opportunities!   One strategic area, Flower Power, leverages ‘Flowers’ proven ability to increase positive energy and reduce stress’ will help people feel and perform better!  It really is Happiness By Design where flowers lift consumers well-being and offer stress reduction!  See all six of the strategic areas uncovered in the Kantar report for IFPA.

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Passion For Warmth and Soulfulness


Passion For Warmth and Soulfulness

Thursd. floral trend color selection for 2023 is Passion Red and an excellent pick for flower enthusiast.  The deep rose red is strong and exudes passion, common among us flower believers.  Passion Red also works well with the warm and intriguing Redend Point, Sherwin Williams color of the year.  Redend Point is a subtle earthy hue of taupe that pairs with other warm, earthy hues.  So we see passion red roses in a neutral off white vessel surrounded by Redend Point walls!  See the Thursd. floral trend color 2023See Sherwin Williams Color of the Year Redend Point.


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Pink Flowers To Show Your Support


Pink Flowers To Show Your Support

October is breast cancer awareness month and we have plenty of beautiful pink flowers to celebrate our support!  The National Breast Cancer Foundation is working to ensure every woman has the access and support she deserves.  Lets do our part to build awareness and help slow down this cancer impacting so many of us!  Thursd.com shares just some of the pink flowers we can use to build support.  See the article.   Learn more!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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