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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

SMP Best of 2021

Fashion Week Reveals Colors

 

Dor Doux, fashion designers Cynthia and Najla Burt 2022 at New York Fashion Week reveals colors of very-peri, goldenrod and cobalt blue and jungle green amid a backdrop of flowers that included roses, clematis and eryngium.  Flowers ability to emote positive emotions sets this runway for one of Fashion Week’s most beautiful and boldest show!  See the Marginpar article.

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SMP Best of 2021

Flowers, Truly Are, Self Care Made Easy

 

Flowers promote physical and emotional well-being, brighten our homes, express our feelings, impact our relationships and creates a sense of sanctuary in our minds. With that in mind, CalFlowers has launched That Flower Feeling and the first of its promotional campaigns; Flowers. Self Care Made Easy, to promote Americans enjoying more flowers in their lives! Learn how you can become part of the #ThatFlowerFeeling and promote flowers to your audience. See the Flower Trends Forecast article.

 

SMP Best of 2021

SMP Best of 2021

 

From the most creative escort displays to the best kiss moment, the Style Me Pretty judges share their nominees for the Best Of Awards for weddings from 2021!  The entries are stunning and inspirational, beauty abounds, both brides and flowers!  If there is a single elements that shines through- it is flowers! See the nominees!


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ShutterstockCalmingCoral

Colors of Serenity

 

The Shutterstock colors trends reveal color trends for digital marketing using big data and lots of number crunching AI. The trends show shades of greens dominating click-through rates. Velvet Violet captures a bold mention in another wise wave of calming colors.  See the Shutterstock 2022 color trends.

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Restorative Greens for 2022

Restorative Greens for 2022

 

Shades of green are dominating color trend predictions for 2022!  Flower.Style shared the many color-forward companies selecting a green to trend for emerging colors in 2022.  Major paint companies, Sherwin-Williams, Behr and Benjamin Moore all selected varying shades of neutral greens to lead the way.  A reflection of our need for regrowth and resiliency, greens are rich, uplifting and full of wellness. 

See the Flower Style Article

 

Colors Beyond Covid

Colors Beyond Covid

 

The Color Marketing Group has released four colors predicted to trend in 2023.  Strength, revival, change and simplification are all represented in what the CMG experts see as key colors in 2023.

From living in sync with mother earth to finding joy in everyday lives, the color forecast reflects societal change in a post pandemic era.

See the 2023 CMG key colors. 

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Bright and Breezy Trends

Fresh and Bright, Leads Trends

 

Seems we are all looking for ways to reshape our world following the pandemic!  We are trying to adapt to the unpredictability and fickleness in our daily lives!  The Flower Council of Holland has translated these tendencies into four styles that influencing horticulture trends for 2022.  See the FCH Horticulture Trends 2022

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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