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Inspire - work from home arrangements

 According to Gartner, per-pandemic numbers showed 30% of the workforce worked from home, compared to 48% in 2023. That is an 18% increase! That means at least 18% of the workforce is looking to create a happier, more inviting at-home work spaces. Feature a home office mood boosting arrangement as a start and why not call it the "take your Flowers to Work Day" Bouquet!

Activate! - mocktails

Take the mocktail craze one step further by creating a multi-sensory floral experience. Why not hold a floral design workshop with floral inspired mocktails and desserts. Give the consumer more ways to experience flowers - through touch, taste and smell! Pro Tip: Make sure to source flowers that are safe for consumption - try roses, pansies, peonies, hibiscus, marigolds, sunflowers, lavender, chrysanthemum, lilacs, nasturium or chamomile.

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At Home Spa

 

 Creating an at home spa doesn’t have to be complicated. Bath salts, body scrubs and a glass of wine come to mind. Now add fresh flowers to the list of must haves and in an instant, you have elevated the experience. Beautiful blooms in the bathroom – let the unwinding begin!

 

 

Inform

 

Three years after the pandemic, the term “healing home” has taken on new meaning. Consumers continue to improve their at-home surroundings in order to create spaces where they can unwind, relax and decompress. Adding a floral component can certainly help promote greater tranquility.

   

Microtrend

 

 

 

Humans have been using flowers and plants since the beginning of time to cure ailments and provide relief. The Mother Nature's Medicine Micro Trend explores the consumer's interest in flowers extending beyond traditional floral arrangements. Consumers are using blooms and nature's bounty in their health and beauty rituals, in beverages, as well as in 'grounding' therapy to relieve stress and anxiety. They are turning towards flowers that directly provide health benefits like lavender for reducing stress and anxiety, chamomile flowers to reduce inflammation and chrysanthemums for their high levels of antioxidants. The palette for this trend takes on more muted tones, including lavenders and soft peaches that provide a soothing color scheme.


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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