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Happiness By Design

It is widely known that in the aftermath of the pandemic the consumers’ perception of self-care shifted from luxury to necessity. And while buzzwords like self-care and mindfulness have remained in the spotlight for some time, this trend has not yet hit its plateau. It’s been scientifically proven that daily interactions with nature and more specifically flowers improve overall mood and well-being.

The promotion of flowers as a salve for the current day human struggles of stress, depression and anxiety serves as a central call to action. And with more consumers working from home, the home has become and will continue to be a “healing hub” and a haven in which bringing Mother Nature inside can have a multitude of restorative benefits. Through the magic of flowers, as an industry we can help create and sustain Happiness by Design.

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 Inspire! Activate!

How will we Inspire You?

How can you Activate?

How will we inspire you? We will provide inspiration that extends beyond color palettes and specific flower varieties. The Flower Trends Forecast will provide visual assets that show real life consumer application of the trend through captivating photography and attention-grabbing video content.

How can you learn how to activate the trend within your business? The Flower Trends Forecast goes beyond identifying what the consumer wants and provides specific actionable ideas to help businesses in the floriculture industry maintain and increase consumer demand.

 Flower Trends Forecast - Reimagined! Inform!

What is FTF Reimagined?

How will we inform you?

Today's consumers are overstimulated and bombarded with information and capturing their attention has become extremely challenging. Flower Trends Forecast Re-imagined is designed to inform, inspire and activate the industry to capitalize on leading consumer lifestyle trends.

How will we inform you? The Flower Trends Forecast will aggregate and provde data points and insights from leading consumer trend reports including @wgsn @trendbible @pintrest @pantone and more to distill which consumer trends are most applicable to the floral consumer.

Are you struggling to capture your target customer's attention?

Are you struggling to capture your target customer's attention? You are not alone. Experts estimate that we see anywhere between 6,000 to 10,000 ads every single day. Consumers are overstimulated and bombarded with information which causes their preferences to constantly change. That is why IFD decided to reimagine the Flower Trends Forecast, making it an ongoing resource that is designed to inform, inspire and activate the floriculture industry to capitalize on consumer lifestyle trends.

 

Flower Trends Reimagined 2023

Today’s consumers are overstimulated and bombarded with information and capturing their attention has become extremely challenging. Consequently, businesses in the floriculture space require new resources and actionable insights to cut through the constant noise in the ever-changing digital world.

One such resource is the reimagined Flower Trends Forecast from IFD. This ongoing resource housed exclusively on digital channels is designed to inform, inspire and activate the industry to capitalize on leading consumer lifestyle trends.

Every two months, the Flower Trends Forecast will introduce a new consumer lifestyle trend sponsored by both fresh and hard goods suppliers. With each consumer lifestyle trend, the forecast will demonstrate not only how the trend fits within the floriculture space, but also how businesses selling cut flowers, plants and floral supplies can translate the trend to drive increased revenue. “Translating the trend” is primarily what sets IFD’s trend forecast apart from other industry reports.


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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